I’m loving this blog post at the Get Elastic blog that comments on a You Tube case study where the guru in the video suggests that one buy button design always works the best. Folks, please don’t be tricked into thinking that there is one button style that works on all web sites. It simply isn’t true.
Read the commentary in the Get Elastic blog post and I think you’ll agree. My personal experience from testing hundreds of sites proves that there’s not one “magic” buy button, page layout, or product display. All businesses and sites are different (thus keeping me employed and working on new projects).
The video, though, does bring one point to light, and the point is that you can’t improve your results if you don’t test. Spilt testing can reveal better design that helps you sell your products more effectively.
