There are a number of free, easy or cheap ways that online retailers can boost their traffic and sales this holiday season. With the economic downturn in full swing, retailers are being forced to be more innovative to keep pace with last year’s sales numbers. Here are some ideas.
I’m enjoying a blog post called “E-commerce Tips for the Holidays: boost traffic and sales” over at the Freelance Social Media blog. The blog post covers a few cheap/easy/free ways that online retailers can enhance their marketing during the holidays.
One of my favorite recommendations from the blog post is to submit coupon codes to RetailMeNot.com and other coupon aggregation sites. Social media are coming into their own this holiday season as a way to drive traffic and sales.
As we approach 2009, I really believe that those online retailers that embrace social media will be rewarded with more traffic, sales and customer loyalty. That’s why I’ve created a category on this blog covering social media. It’s rather empty now, but there’s more to come.
As for other ways to improve holiday sales, check out my series of blog posts from last year on holiday e-commerce optimization ideas.
