Digital Marketing Insights

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about ...

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches.

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing ...

Content is great, and frequently updated content is even better. But do any of your content marketing efforts matter if they don’t intentionally convert visitors into leads and leads into customers?

You're in charge of your company's website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the ...

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in ...

When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer ...

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.

"Google only loves you when everyone else loves you first," quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online? Content marketing is something you can't ...

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting ...

When you run a business, it’s hard not to learn everything you can about every topic related to running your company. You have your hands in development, sales, and even marketing. So as each ...

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – ...

Even though our firm only works with online marketing, I'd be unrealistic to think that your business will ditch paid advertising and "traditional media." Paid advertising and traditional media will ...

In advertising, brand is everything.

Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from.

When it comes to conversion rate optimization on your website, getting visitors to sign up for your email list is perhaps the easiest, most low-committal step.

If you’re doing business development for your company, you know how precious time can be, and how fast time slips away.

"Conversion rate optimization" is a mouthful, and it might seem like a very work-intensive process.

When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can ...

Traditionally, medical practices rely on referrals to get new patients. Websites, blogs and social media for medical practices have been largely ignored, but specialty medical practices are learning ...

When you think about ways to deliver your expertise to potential customers, speaking engagements certainly come to mind as an effective technique. But speaking can be time consuming and costly.

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 ...

Content marketing -- or the use of written content such as blogs, white papers, e-mail newsletters, and more -- helps draw customers to your company website and convert new leads in an inbound, ...

You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they're looking to form solution sets -- ...

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use content ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...