Digital Marketing Insights

Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and while ...

There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with ...

Are you having trouble generating leads for your assisted care community? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care industry ...

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same level ...

It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...

Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They pitch buyers ...

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign KPIs ...

We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce integration. ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote ...

Technical SEO often gets overlooked. It's not flashy. It's not an exciting topic. It requires some IT knowledge. It's not easy for most marketers. But it can have quite the impact on your online ...

You haven't developed a website before, so it stands to reason that you might have some misconceptions about the website development process. When considering a website redesign, you might consider ...

In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at the ...

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI. Unfortunately, we’ve talked with marketers that went through some painful and ...

If we tried to sum up past five years of marketing in a single keyword, it would be “content.” You've probably heard that, right? The Content Marketing Institute recently revealed that 88% of ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' job ...

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After all, ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning.

The “Real Talk with Marketing Leaders” series takes a look into the achievements and challenges of marketers at successful companies. This week we’d like to introduce you to Katy DeLeon, Vice ...

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where ...

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about ...

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches.

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...