Digital Marketing Insights

Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.

Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion monthly ...

HubSpot recently published an excellent study on topic clusters, the latest trend in content marketing. In it, they deem topic clusters “the next evolution of SEO.” Other articles have called topic ...

According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how management ...

You've probably heard a lot of people say that sales has changed in the last 15 years. If you're in sales, you probably have experienced it firsthand. Maybe you have trouble articulating what has ...

Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about driving ...

Every year our friends at HubSpot survey inbound marketers around the world and release their findings in the State of Inbound report. Reading the report is a great way to keep up with the latest ...

Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and while ...

There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with ...

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same level ...

It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...

Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They pitch buyers ...

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign KPIs ...

We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce integration. ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote ...

Technical SEO often gets overlooked. It's not flashy. It's not an exciting topic. It requires some IT knowledge. It's not easy for most marketers. But it can have quite the impact on your online ...

You haven't developed a website before, so it stands to reason that you might have some misconceptions about the website development process. When considering a website redesign, you might consider ...

In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at the ...

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI. Unfortunately, we’ve talked with marketers that went through some painful and ...

If we tried to sum up past five years of marketing in a single keyword, it would be “content.” You've probably heard that, right? The Content Marketing Institute recently revealed that 88% of ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' job ...

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After all, ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning.

The “Real Talk with Marketing Leaders” series takes a look into the achievements and challenges of marketers at successful companies. This week we’d like to introduce you to Katy DeLeon, Vice ...

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where ...