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The Pros and Cons of Scheduling Social Media Posts

When you sign into your social media profile, whether it’s LinkedIn, Twitter, or Google +, it can be overwhelming to read through each update and catch up on what’s happening within your network. It makes you wonder how these people — from your favorite blogs and bloggers to competitors and colleagues — post so much […]

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Posted on November 26, 2014
By Sarah Greesonbach

How to Get Started With Inbound Marketing

If you’re thinking about how to get started with inbound marketing, you may not know exactly where to begin. Endless online resources say that you should blog, research keywords, write whitepapers, buy marketing automation software, and more – but where should you begin? Instead of randomly blogging about various industry topics and creating content without a purpose, you’ll […]

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Posted on November 20, 2014
By Tess Kennedy

Keep Up With Your Manufacturing Company Blog to Bring In More Prospects

When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company updates and PR fluff. So where does a more serious, thoughtful company blog fit in? Unfortunately, this line of thinking often pushes companies to […]

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Posted on November 18, 2014
By Sarah Greesonbach

3 Reasons You Should Be Using Video for B2B Lead Generation

When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating value than a blog post or a […]

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Posted on November 13, 2014
By Sarah Greesonbach

Best Inbound Marketing Tactics to Revolutionize Your Traditional Marketing

Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make. They believe they have to choose one or the other, and stick to it in order to see the best results. If you’re doing traditional marketing tactics like cold calling and buying email lists, you could revolutionize your […]

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Posted on November 11, 2014
By Tess Kennedy

Facebook for B2B: Could It Be Your Cup of Tea?

Today’s blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. Who in their right mind would consider Facebook for B2B? The answer to that question may surprise you. Some of the brands successfully […]

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Posted on November 6, 2014
By Rick Whittington

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