Website effectiveness blog

Learn how to attract more customers to your website

22 Apr 2014

Choosing the Right Platform for Your Business: Pros and Cons of Four Major Social Media Platforms

Choosing the Right Platform for Your Business: Pros and Cons of Four Major Social Media PlatformsYou might think there’s a hot new social media platform every few months. After a while they all run together, and it seems like they’re all best left to other people (and maybe even other businesses).

But are they? If you aren’t actively involved in decisions regarding your business’s social media presence, you might you miss out on something useful — something that could move your business forward with a fraction of the effort and time (and therefore money) of traditional networking and branding.

Social media marketing offers a low-cost, high-ROI way to engage your prospective customers and keep your company on the minds of your customers during a longer sales cycle. The trick is choosing the right platform to specialize in. Here’s a look at the most influential social marketing platforms and how you can maximize their usefulness for your business.

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17 Apr 2014

How to Write Premium Content Your Prospects Will Salivate Over

How to Write an Premium Content Your Prospects Will Salivate Over

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them faster, 24/7?

You’d probably think I was talking about taking on an intern and working them to death. But the fact is that far too many B2B businesses overlook a low-cost source of sales and leads that they could create themselves: premium content, such as resource guides and ebooks.

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15 Apr 2014

This Statistics Roundup Will Improve Your Email Marketing Strategy

This Statistics Roundup Will Improve Your Email Marketing Strategy

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing strategy one tweak at a time — and identifies the true best practices.

Here’s a look at four common email marketing pain points and the data you need to see to make educated decisions about your campaigns.

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12 Apr 2014

Keep Competitors Close With SiteAlerts by HubSpot

Dharmesh Shah at HubSpot just launched SiteAlerts, a new free dashboard that lets you to get reports and alerts on a website or company. The tool makes Google Alerts almost extinct and lets you monitor competing companies/websites like never before, alerting you when:

  • Someone is talking about you or your company online
  • A company you are tracking has received venture funding
  • Organic and paid keywords a website is optimized for changes
  • Fluctuations occur in followers on social media

SiteAlerts also allows you to see what technologies are used on a website, similar to BuiltWith.

You can monitor up to 5 websites (yours plus 4 competitors) for free with SiteAlerts.

SiteAlerts

A look at our dashboard on SiteAlerts.

SiteAlerts is a follow-up to Signals, a tool HubSpot built last year to notify you when people open your emails or visit your website (and see what pages they visit).


10 Apr 2014

Can Google Help Potential Customers Pick Your Company?

Can Google Help Potential Customers Pick Your Company?Search engines run the world of online business. It makes sense, then, that businesses are always looking for an edge that will bring in more of that valuable search traffic.

Looking for ways to encourage Google to send more users your way? The answer lies in wooing the powerful search engine using its very own Search Engine Optimization Starter Guide.

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8 Apr 2014

How Does Open LinkedIn Content Affect Your Business?

How Does Open LinkedIn Content Affect Your Business?LinkedIn has been attracting major attention since it first started posting original content in 2012. The newest update opens the floodgates with an open-network approach to submitting and publishing content.

“Content for all” is touted as a welcome approach to publication, even empowering. After all, the sentiment goes, we’ve all got something insightful to share based on our experience and unique perspective within our own industry.

Here’s a look at the upsides and downsides of LinkedIn’s open publishing network so that you can use the platform the best way for your business.

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