Your sales and marketing teams should fit together like hand and glove, although at times this can seem like a challenge. Each group has their own agenda: sales, to sell your product and earn commissions, and marketing, to effectively promote that product. Even though they’re on different teams, everyone involved is reaching for the same goal: for the company to be successful. That’s the bottom line to keep in mind.
That being said, sales and marketing departments may still have challenges to overcome when it comes to communication, productivity and working effectively together. Here are some tips to improve those crucial elements of your business in order for you to realize the success you’re seeking.