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How to Solve 3 Annoying B2B Sales Problems Using Buyer Personas

How to Solve 3 Annoying B2B Sales Problems with Buyer PersonasPart of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it.

When a roadblock appears, you need to troubleshoot the root of the problem so that you don’t inadvertently dismiss a valuable tool or strategy. 

Fortunately, your sales efforts come equipped with an effective troubleshooting tool: your detailed buyer personas.

Here are three frustrating sales problems you can prevent or solve by tapping into your buyer personas. 

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4 B2B Website Mistakes You’re Not Aware You’re Making

4 B2B Website Mistakes You're Not Aware You're MakingYour B2B website may not be on your radar as a crucial part of your marketing, branding and outreach.  Your website can make or break your business. It’s the heart of your content marketing efforts. It’s the end zone of your lead generation. And it can clinch the deal that’s waiting to drop. That is… if you’re doing it right.

We all know that maintaining an error-free website is important, but often we can’t see which mistakes we’re making until someone else brings it to our attention. That’s where we come in! Double check your website to make sure you aren’t making the following common B2B website mistakes.

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Save Your Company from Content Marketing Burnout

Save Your Company from Content Marketing BurnoutWhen LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many companies to be concerned about the amount of content they release and whether or not they should push themselves to release more.

Unfortunately, this kind of “more is better” reasoning often leads to content marketing burnout. And far from increasing website traffic and generating business leads, working too hard to deliver too much content can actually damage your brand.

Here are two important things to keep in mind when developing your company’s content marketing strategy.

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Do B2B Buyers Really Fill Out Web Forms to Download Content?

Do B2B Buyers Really Fill Out Web Forms to Download Content?At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by phone call or email. Great, right?

Maybe you have a form on your contact page, but haven’t added forms on landing pages. Or maybe you haven’t been totally convinced of the usefulness of forms on a B2B site anywhere. Buyers don’t download things from your website, do they? I’m here to tell you that buyers really do fill out forms to download content they find useful.

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