28 Jan 2010

A little Facebook fan etiquette please?

So, you’re a Facebook junkie just like millions of others. But did you know that asking all of your Facebook friends to be a fan of your business, band, cause, etc. could be affecting your positive image?

Read this entry »


12 Jan 2010

Social media for local businesses: An interview with Monica Horsley

Lots of businesses are using social media these days to promote their products and services. From Facebook to Twitter and more, businesses are embracing social media. Many small, local businesses are starting to understand the impact social media can have on their bottom lines, yet many others are skeptical.

I recently interviewed Monica Horsley, owner of By Invitation Only, a local business here in the Richmond area. I discovered Monica and her business on Twitter, and like many small business owners that rely on attracting local foot traffic into her retail location, she is using social media to her advantage.

Read this entry »


8 Dec 2009

Virginia Urology web site launches

When we were approached by Virginia Urology, their web site had a dated, brochure-like look.

Read this entry »


25 Nov 2009

How to prune your e-mail list and reduce abuse complaints in MailChimp

Many companies are focused on growing their e-mail list, and rightfully so.  But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

Read this entry »


22 Oct 2009

What we’ve learned from planning large web sites

Having worked on a content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I’ve learned a lot about how to approach planning large web sites.

Here are some tips that we’ve included in our “Analysis” phase of projects to make planning a big site go smoothly.

Read this entry »


17 Sep 2009

What’s the best time of day for promoting your social media message?

I’m always looking for ways to make clients’ promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.

Read this entry »