Rick Whittington Consulting

We recently redesigned the website of Day & Night Family Dental, located at www.DayAndNightDental.com.

Day & Night Family Dental is a cosmetic and family dentist in Fayetteville, North Carolina.

The impetus for the website redesign was to increase the new practice’s patient volume. After putting up a quick, rudimentary website, Day & Night Family Dental sought a more user-friendly, branded solution for its online marketing. They wanted a purposeful web presence that would increase the volume and quality of their new patient leads.

In order to help the practice achieve its goal, we designed and developed a new website that implemented best practices learned from years of experience generating leads for healthcare companies.

We also ran the website through a focus group of potential patients in the practice’s demographic to get feedback and make the website more useful.

Website content was re-architected and re-written to help ensure that visitors can find the website via search engines, and that when they visit the website, they find it relevant and easy to understand.

We paid careful attention to the technical aspects of the project, too.  The website was coded with mobile web visitors in mind. When people visit the website with a tablet or smartphone, the website automatically reformats itself in order to maintain readability and usability.

Day & Night Family Dental is pleased with their new website and the increase in patients resulting from it.  Practice staff are seeing a heavy, steady stream of relevant email and phone leads from the website, which can all be measured with website analytics and phone call tracking.

We recently wrapped up work on a website redesign for the Louisa County, Virginia Department of Economic Development.

Louisa County was ready for a new economic development website that would take the county’s online marketing to the next level.

In addition to a fresh look, the website boasts powerful features that make it easy for businesses and site selection consultants to access key information about the county. These features include:

• an integrated sites & buildings database where prospects can research available real estate
• a custom report builder that allows prospects to choose only the documents they need and instantly generate a PDF to download and share
• a detailed “Companies by Industry” directory that shows industries represented in Louisa County and the companies in each industry sector
• integration with Louisa County’s GIS system to ensure that all critical site selection information is available on the economic development website
• optimization for mobile devices so that the website is still easy to view and use when accessed from a smartphone, tablet or similar device.

The website is also built on a content management system so that economic development staff can easily update and maintain the website in-house.

Check out the website at YesLouisa.com.

You can get a more in-depth review of Louisa County Economic Development’s website redesign by reading the news release at EconDevWebsites.com.

If you’d like to learn more about our economic development marketing work, visit EconDevWebsites.com to read case studies and download our firm profile.

We recently partnered with the Greene County Partnership of Greeneville, Tennessee to redesign their economic development website.

We worked with the Partnership to give them a website that was feature-rich and easy-to-use, and that would effectively market Greene County, Tennessee to site selectors and business consultants.

The website’s new features include:

• A revamped homepage that emphasizes Greene County’s strategic location, available sites and buildings, and quality of life.
• Detailed maps showing the location of roads, rail, airports, industrial parks and other pertinent county information
• Expanded information about demographics and workforce, operating costs, business incentives, transportation and infrastructure, utilities and workforce development.
• Robust commercial real estate listing and mapping system
• Integrated content management system that allows Partnership staff to handle all site updates—including additions to the real estate system—in-house

“We’re committed to helping local businesses thrive and creating jobs in our community. This new website is a step in that direction. Rick Whittington Consulting did a great job articulating our vision. Their knowledge of how economic development organizations work made them a partner, not just a vendor,” said Greene County Partnership’s CEO Tom Ferguson.

Visit the website at GrowInGreene.com.

Do you work for an economic development organization? If you’d like to learn more about our economic development website design work, then visit EconDevWebsites.com to read case studies and download our firm profile.

We’re excited to announce the launch of the website redesign for Timmons Group, an engineering and technology consulting firm that provides civil engineering, environmental, GIS/geospatial technology, landscape architecture and surveying services. Timmons Group has been recognized by Engineering News Record as one of the Top 500 Design Firms in the country. Read this entry »

We’re thrilled to announce that Shannon Sullivan has joined our team as a Content Specialist.  Shannon is an incredibly talented writer who’s already making an impact after 2 short days on the job.

Before joining us, Shannon was the Director of Internet Marketing at Key Web Concepts.  She earned her B.A. degree in English (with honors) from Virginia Commonwealth University.

Some other fun facts about Shannon:

• She’s a “fashionista.”  Her minor at VCU was in Fashion Merchandising.
• She’s part Aussie.  Shannon has dual citizenship for the U.S. and Australia.
• She likes flying into Aukland Airport in New Zealand. It’s a family tradition to take a photo on the bridge over a central water feature when she travels there.
• Her fiancé Matt is a web designer, and she’s looking forward to getting married in March.

Shannon, we’re glad you’re here!

We’re happy to announce the website redesign for Filtrona Porous Technologies, a global B2B company that designs and manufactures custom fluid-handling components. These components can be found in everyday products, including printer cartridges, wound care dressings, writing instruments, make-up applicators and so much more. Read this entry »