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3 Steps to Writing Web Content That Converts Leads

Content is great, and frequently updated content is even better. But do any of your content marketing efforts matter if they don’t intentionally convert visitors into leads and leads into customers? Whether you’re an experienced digital marketer, or just dipping your toes into the process for the first time, it’s very likely you’ve started to […]

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Posted on June 22, 2016
By Rick Whittington

You Need to Know These 5 Web Design Tips for Better Business Website SEO

You’re in charge of your company’s website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the web is a complicated science. There are tons of factors that play into a site’s SEO (search engine optimization). In fact, […]

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Posted on June 16, 2016
By Rick Whittington

How (and Why) to Be Human With Your Marketing

As many marketing managers scramble to get their work done, many look for shortcuts. Companies are outsourcing writing, or even buying machine-generated content, to meet the demand. But how do you balance the time commitment for creating content and SEO with the need to connect with those reading it? How will you make your marketing […]

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Posted on June 8, 2016
By Sarah Greesonbach

How to Write a Blog Introduction That Hooks Your Reader

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in learning about the topic you’re writing about. But once your clients click through to learn more about your blog post, more […]

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Posted on June 2, 2016
By Sarah Greesonbach

The Four Steps of the Conversion Rate Optimization Process

Have you ever found yourself wondering how you can get more people to contact your company from your company website? If you’re like me, you might find yourself too wrapped up in other things to regularly make improvements to your website. Luckily, those changes don’t need to be terribly time consuming, and you don’t have […]

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Posted on May 26, 2016
By Rick Whittington

The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms

When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they see, they call you or fill out one of your website […]

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Posted on May 19, 2016
By Sarah Greesonbach

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