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How to Use HubSpot and WordPress Together to Grow Your Business

Your company may have a WordPress site that you’re mostly content with. Why make changes when you don’t need to? Some companies we talk to have WordPress websites and while they have HubSpot or are considering HubSpot, they aren’t quite ready to put their website on the HubSpot COS. Some companies require advanced functionality on […]

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Posted on September 21, 2016
By Rick Whittington

The Simplest Way to Make Your Website a Lead Generation Tool Is…

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning. Naturally, they had a lot of questions. They wanted to know about process. They had questions about how to portray their growing company in a more professional light since they just raised […]

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Posted on September 14, 2016
By Rick Whittington

Marketing Manager Insider: Katy DeLeon of Narrative Science

The “Marketing Manager Insider” series takes a look into the achievements and challenges of marketers at successful companies. This week we’d like to introduce you to Katy DeLeon, Vice President of Marketing of Narrative Science.  Narrative Science is a advanced natural language generation company based out of Chicago, Illinois that provides software solutions for data […]

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Posted on September 7, 2016
By Sarah Greesonbach

How Should You Respond to Inbound Marketing Leads From Your Blog?

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more quickly and less expensively than traditional marketing efforts. But here’s an interesting situation that comes up for many niche B2B companies that start blogging regularly. […]

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Posted on August 25, 2016
By Rick Whittington

What to Look For When Hiring a Digital Marketer

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where information is everything, digital marketing is simply not optional. So, how should you proceed when you’ve carefully weighed the pros and cons of working with an agency […]

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Posted on August 18, 2016
By Rick Whittington

Should You be using PDFs or Web Pages?

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client’s website was laden with PDFs, so the question was a valid one. The ideal scenario would be to have all content on a website as web pages. However, there are some instances where this isn’t practical […]

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Posted on August 11, 2016
By Alana Kucharski

9 Things Modern Economic Development Organization Websites Need To Be Successful

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile friendly. What good is the information on that […]

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Posted on August 4, 2016
By Rick Whittington

Embarrassed By Your Company Website Design? Here’s What To Do

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they’re looking for when they do? For many businesses, website design is a passive task. Your team designs it once and it’s checked off your […]

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Posted on July 28, 2016
By Rick Whittington

3 Articles Your CEO Needs to Read About Content Marketing

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about exactly how effective it is and how heavily businesses should invest in it. You floated the idea about starting a content marketing program using your company website […]

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Posted on July 20, 2016
By Sarah Greesonbach

How to Get Better Results From Your Inbound Marketing

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches. But inbound marketing isn’t a silver bullet, and it can take up to six to eight months to develop web traffic and cultivate it into paying customers. We’ll occasionally speak with companies that are […]

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Posted on July 14, 2016
By Rick Whittington

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