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Tips to Boost Team Communication and Productivity

Tips to Boost Team Communication and ProductivityYour sales and marketing teams should fit together like hand and glove, although at times this can seem like a challenge. Each group has their own agenda: sales, to sell your product and earn commissions, and marketing, to effectively promote that product. Even though they’re on different teams, everyone involved is reaching for the same goal: for the company to be successful. That’s the bottom line to keep in mind.

That being said, sales and marketing departments may still have challenges to overcome when it comes to communication, productivity and working effectively together. Here are some tips to improve those crucial elements of your business in order for you to realize the success you’re seeking.

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First Look: The HubSpot Sales Platform

First Look: The HubSpot Sales PlatformHubSpot always puts on a great conference at INBOUND, and this year is no different.  During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales Platform.

One of the hot topics in marketing and sales today is the alignment of the two teams within the organization. There are no tools that truly integrate marketing functions and sales functions – until now.

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7 of the Best SlideShares on B2B Marketing

7 of the Best SlideShares on B2B MarketingSlideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content to promote.

The presentation sharing site has been around since 2006 and was acquired by LinkedIn in 2012. There are more than 15 million presentations on the site about a variety of topics.

The number one topic on SlideShare is Business and Management with the top three most searched keywords being “marketing” “social media” and “Facebook.” This indicates a lot of potential for B2B marketers to post and promote content on the presentation sharing site.

I’ve pulled out a few recent presentations that do a great job explaining various topics to B2B marketers.

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Staying Power: The Lifespan of a Blog Post

Staying Power: The Lifespan of a Blog PostAt our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for.

Last week, we looked into one client’s recent website leads and discovered something exciting. Content we had written more than 10 months ago was still ranking in the top 5 search results for certain targeted long-tailed keywords. This particular blog post earned our client a highly qualified lead who reached out to request a price quote.

All of this excitement had us wondering, what is the lifespan of any one particular blog post?

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