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5 Ways Technology Has Changed How We Treat Website Redesign

There are very few industries that have not gone through significant changes in the past 10 years thanks to technological advancements. Cutting-edge fields like medicine are always advancing, of course. But thanks to new technologies, now so are traditional and industrial fields like home builders and manufacturing. It might not come as a surprise that […]

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Posted on July 30, 2015
By Rick Whittington

Email Marketing Statistics List You’ve Been Waiting For – 2015 Edition

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily data-driven. Whether you’re piecing out how to write a blog headline or figuring out your response rate for social media engagement, numbers […]

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Posted on July 28, 2015
By Sarah Greesonbach

How to Discover and Improve Your Website Rank

Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive traffic to your products and services. Information is power, especially when it comes to brainstorming ideas for improving your website performance. To better inform […]

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Posted on July 23, 2015
By Sarah Greesonbach

What Does “Community” Mean for B2B Digital Marketing?

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at more times in the day, the better. However, effective B2B digital marketing is not a clear-cut numbers game. In fact, smaller numbers are […]

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Posted on July 21, 2015
By Sarah Greesonbach

When I say, “website redesign,” you probably don’t jump up and down with sheer joy.  Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive projects that ultimately have caused some pretty strong feelings. I remember talking to one CEO that said, “you can do marketing for us, just […]

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Posted on July 16, 2015
By Rick Whittington

6 Steps to Accomplish Your Marketing Goals

A lot’s been said about goal setting. Some things have become apparent as I’ve spoken with Marketing Managers. They have trouble articulating their company’s goals. Many companies don’t have goals at all, or at least senior leaders don’t share them with the rest of the company. Goals aren’t specific enough. Now that’s not a criticism […]

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Posted on July 14, 2015
By Rick Whittington

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