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Tons of Traffic, Zero Sales? Why Website Traffic Doesn’t Matter

You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular basis, and you’re sending out a robust email newsletter to drive more traffic to your website. You’re even using paid media like Google […]

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Posted on December 16, 2014
By Rick Whittington

Recipe to Find New Business Leads For Your Manufacturing Company

Most B2C companies have been long immersed in digital marketing, and many of them are now gaining a good number of new business leads and growing at a rapid rate. Unfortunately, the same cannot be said for B2B companies, particularly those in the manufacturing industry, who seem to be under the impression that content marketing […]

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Posted on December 11, 2014
By Winston Chenery

In-House or Outsourced? 4 Important Questions for Hiring B2B Marketing Help

When companies first consider a serious approach to online B2B marketing, they often wrestle with the decision to hire an outsourced marketing firm or hire a full time, in-house marketing specialist. While every company needs to make decisions based on what is best for their long-term goals, I can say with certainty that hiring an in-house […]

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Posted on December 9, 2014
By Rick Whittington

How to Generate Leads Online When You Sell Offline

If you run a company that’s been in business since before the internet existed, or if few other companies in your industry are advertising online, marketing your business online might feel a little out of place. After all, the entire lifecycle of the high-quality work you provide your customer begins, occurs, and ends completely offline. […]

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Posted on December 4, 2014
By Sarah Greesonbach

Why You Should Welcome Email Unsubscribes

Building an email marketing list is hard work, right?  Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list.  The idea is that your company will somehow benefit from a larger list. What I’d contend, though, is that a large email list isn’t what matters […]

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Posted on December 2, 2014
By Rick Whittington

The Pros and Cons of Scheduling Social Media Posts

When you sign into your social media profile, whether it’s LinkedIn, Twitter, or Google +, it can be overwhelming to read through each update and catch up on what’s happening within your network. It makes you wonder how these people — from your favorite blogs and bloggers to competitors and colleagues — post so much […]

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Posted on November 26, 2014
By Sarah Greesonbach

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