Today’s blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time.
Who in their right mind would consider Facebook for B2B? The answer to that question may surprise you. Some of the brands successfully using Facebook for B2B marketing are large multinational corporations that most B2B marketers would never associate with Facebook. And yet they are there and they are leveraging the Facebook experience to their advantage. A few of the brands you can find finding success on Facebook include the likes of Maersk, the Danish shipping company, SAP, the European multinational software company, AGCO, the global agriculture manufacturing company, Screwfix, the UK-based multi-channel supplier of trade tools and hardware products.
All these companies are using Facebook to increase both revenue and customer engagement, both of which are KPIs for growth. What are they doing right in the face of such prevalent negative opinions about the suitability of Facebook for B2B? First, let’s look at the how, then let’s look at the why, and finally, at what it takes for a B2B firm to be successful on Facebook.
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