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Context: The New Science of SEO Keyword Research

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and slight change in data results) goes hand in hand with a larger, more comprehensive shift in what Google looks for in search results. Rather than […]

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Posted on January 22, 2015
By Rick Whittington

Transitioning To Inbound Marketing? Here’s What You Need to Know

Many B2B companies are adding inbound marketing to their marketing mix. It’s a sound choice for most — using their websites as sales tools to fill their sales funnel alone is worth the investment as more and more decision makers search for solutions online. Salesforce’s 2015 State of Marketing report reveals that your corporate website […]

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Posted on January 20, 2015
By Rick Whittington

3 Website Brand Identity Considerations You Might Have Overlooked

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your lead generation to your public relations. […]

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Posted on January 15, 2015
By Chip Stevens

How Do You Know When It’s Time To Meet With A HubSpot Consultant?

Have you ever taken a second to click around the case study section of HubSpot’s website? Some of those stories are downright inspiring. And many companies have made the switch to HubSpot’s inbound marketing program as a result of reading those case studies… only to make the switch and not see the results they want. I talk […]

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Posted on January 13, 2015
By Rick Whittington

Encouraging User Generated Content – The Easiest Way to Make your Website a Community

If you look at a list of the most popular websites in the world, the vast majority of them are community-driven sites where visitors share content and participate in some kind of discussion or interaction. Whether visitors are sharing videos (YouTube) or links (Reddit), or just engaging in question and answer about any topic under […]

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Posted on January 8, 2015
By Rick Whittington

What 3 Experts Say About Creating Content for the B2B Buyer’s Journey

The moment your target customer realizes his need for your product, he begins a three-stage buyer’s journey. First, he’ll experience the awareness stage, in which he is aware that there is a problem that needs to be solved. Then he enters the consideration stage, in which he considers all of his options to solve that […]

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Posted on January 6, 2015
By Sarah Greesonbach

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