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Reviewing Your Website: 12 Components of a Website Critique

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own  website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use this list to perform […]

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Posted on May 21, 2015
By Rick Whittington

5 Important Ways Medical Practices Can Grow With Content Marketing

It’s common knowledge that the field of medicine has gone through incredible advancements in the last 15 years. But that’s why it’s so surprising to find out that, despite significant advances to marketing since then, many medical practices still advertise through traditional marketing practices and ignore online! Fortunately, digital marketing is becoming a more common […]

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Posted on May 19, 2015
By Rick Whittington

Can “Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness?

Most companies kick off their blogs with great fanfare: fresh ideas, a regular posting schedule, and a wide variety of topics. The blog gets a lot of attention and new content regularly… but as time goes on, those fresh ideas become not-so-fresh. We’re all familiar with the concept of “spring cleaning” our homes and decluttering […]

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Posted on May 14, 2015
By Chip Stevens

6 LinkedIn Tips for Better B2B Sales Relationships

LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free. But the more popular the platform becomes, the more likely it is that you will have to compete for the attention of your best prospects. Fortunately, there […]

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Posted on May 12, 2015
By Sarah Greesonbach

What Can Your Competitors Teach You About Website Redesign?

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, there’s one more secret […]

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Posted on May 7, 2015
By Sarah Greesonbach

Buzzwords, De-Buzzed: 10 Content Marketing Hot Words in Layman’s Terms

As more companies look to inbound marketing to build website traffic, generate leads, and convert customers, the number of articles written about this topic has exploded. And with an explosion of content comes buzzwords and fancy vocabulary terms that can confuse anyone not specializing in digital marketing. Are you confused with all the buzzwords? If […]

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Posted on May 5, 2015
By Sarah Greesonbach

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