Rick Whittington Consulting

A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services.  They were looking for “influential” social media participants to get the message out about their VBS Blood Lifeline campaign.  Having participated in their campaign, I thought it would be interesting to study how this non-profit is using social media to get the word out.  I reached out for an interview, and here was our conversation.

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Economic development organizations face the interesting challenge of presenting compelling data for consultants while showcasing a region’s vibrant lifestyle for companies and their employees.

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I came across an interesting article in my RSS reader last week, and since it’s a sales blog, the headline instantly caught my eye — Seemingly Little Mistakes That Cost You Big Opportunities.  When reading the section about “doing a poor diagnosis or needs analysis,” I couldn’t help but think about how the same mistake is made in planning websites.

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Porter Realty has been a pillar of the Richmond, Virginia business community since 1965.  Forty-five years later, the family-owned company still embodies its founding principles of market knowledge, vision, creative thinking and an optimistic outlook toward the future.  The Porter brothers deserved a website that reflects nearly a century of experience in the Richmond industrial and commercial real estate market.

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If your company wants to have a nicely-designed custom landing tab for non-fans on Facebook, you’ll now need at least 10,000 fans or be working with an advertising account manager (you’ve got a large ad budget).

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