You might think there’s a hot new social media platform every few months. After a while they all run together, and it seems like they’re all best left to other people (and maybe even other businesses).
But are they? If you aren’t actively involved in decisions regarding your business’s social media presence, you might you miss out on something useful — something that could move your business forward with a fraction of the effort and time (and therefore money) of traditional networking and branding.
Social media marketing offers a low-cost, high-ROI way to engage your prospective customers and keep your company on the minds of your customers during a longer sales cycle. The trick is choosing the right platform to specialize in. Here’s a look at the most influential social marketing platforms and how you can maximize their usefulness for your business.