Why in the world would you dream of using your company’s website for sales and marketing?
While it’s true that most companies have a website, we find that most companies treat their websites as a required “check-off” item that never gets revisited. They redesign their website, and it lives for the next 3-6 years without being changed at all.
Your website is more than a sales brochure. The potential of your website to create business for your company is real, and you should treat your website as a profit center.