When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many companies to be concerned about the amount of content they release and whether or not they should push themselves to release more.
Unfortunately, this kind of “more is better” reasoning often leads to content marketing burnout. And far from increasing website traffic and generating business leads, working too hard to deliver too much content can actually damage your brand.
Here are two important things to keep in mind when developing your company’s content marketing strategy.