Generating more leads is a B2B marketer’s biggest challenge, with 61% of marketers ranking it as their top issue in 2013.
With dozens of different B2B demand generation tactics, how do you decide which strategy is worth your time?
B2B marketers use an average of 13 different marketing techniques, social media being the most frequently used. 87% of B2B marketers put forth some sort of effort on social media last year, indicating that most marketers understand the value of social sites.
Here’s a few more social media statistics you need to know, and what they mean to your business.