If you manage your own social media platforms, you might have noticed something by now that’s tricky. Posts you share with LinkedIn, Facebook, and Twitter seem to do just fine, and you get a lot of response. But when you try to engage on platforms like Pinterest, Instagram, and Vine… it just doesn’t seem like anyone is paying attention.
Here’s the rub: if you’re trying to post the same kinds of information in the same style on these visual platforms, it’s no wonder they aren’t performing! Visual platforms tell a different story about your brand, and they need special attention. But we promise it’s worth it — 70 million users on Pinterest, 150 million on Instagram, and 40 million on Vine are waiting to see what your company is made of. And if you want to approach these potential clients the right way, read on: