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6 Reasons to Focus on Content Marketing in 2016

There’s been a critical shift in online marketing. While online marketing tactics once required heavy advertising expenses to get in front of an audience, that’s no longer the case.  Many companies are now adopting a less sales-heavy marketing approach on the web: content marketing. Content marketing uses high quality content to draw potential customers to a business, with […]

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Posted on February 11, 2016
By Rick Whittington

3 Proven Ways to Boost Your Opt-In Box Conversion Rates

When it comes to conversion rate optimization on your website, getting visitors to sign up for your email list is perhaps the easiest, most low-committal step. Building your email list can help you sell more, too. In fact, Salesforce reports that email is actually the single most effective marketing channel for relaying and delivering marketing […]

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Posted on February 5, 2016
By Rick Whittington

How to Do Business Development With Your iPhone (and Cloze)

If you’re doing business development for your company, you know how precious time can be, and how fast time slips away. If you’re like me, you get calendar notifications, email notifications, notices from your CRM and even on LinkedIn. Getting to all those reminders and notifications is important since they usually involve staying in touch […]

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Posted on February 2, 2016
By Rick Whittington

Three Simple Ways to Increase Your Website’s Conversion Rate

“Conversion rate optimization” is a mouthful, and it might seem like a very work-intensive process. As a marketing manager, you certainly know the value of taking the time to perform tasks like split-testing, key performance indicator analyses and website audits, but an in-depth website conversion assessment? Yikes. Conversion rate matters to your website more than […]

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Posted on January 27, 2016
By Rick Whittington

Have You Experienced These Troublesome Problems Resulting from Poor Website Redesign Planning?

When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can easily derail if you’re not careful. Fortunately, by being aware of the most common website redesign mistakes and taking time to plan […]

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Posted on January 20, 2016
By Rick Whittington

Winning at Inbound Marketing: 5 Tips for Medical Practices

Traditionally, medical practices rely on referrals to get new patients. Websites, blogs and social media for medical practices have been largely ignored, but specialty medical practices are learning that inbound marketing online can be an effective way to get new patients. By increasing your online presence through content on your website and sharing it on […]

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Posted on January 15, 2016
By Rick Whittington

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