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5 Metrics That Will Increase CEO Interest in the Corporate Blog

CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the performance of the corporate […]

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Posted on April 15, 2015
By Sarah Greesonbach

Using LinkedIn Connection Requests for B2B Lead Generation

I admit it: this marketing guy (me) meets on a regular basis with a sales veteran. The guy I meet with, Rick Roberge, has 40 years of sales experience, so you may fashion him as a cold caller, a hand shaker and a guy who knows how a lot about “the pitch.” The fact is […]

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Posted on April 9, 2015
By Rick Whittington

Bring Your Prospects Back With Retargeting Ads

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it comes with a cost and it rarely has much in the way of a long term benefit. In most cases, your visitors […]

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Posted on April 7, 2015
By Rick Whittington

Want to Spend Your Lunch Break on YouTube? Catch These 5 Content Marketing Videos

Content marketing advice isn’t hard to come by nowadays. Just do a quick Google search, and you’ll see millions of results return to you. But for those of us who prefer visuals, finding the right video to watch can be a headache. Here are our picks for the five best content marketing videos on YouTube […]

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Posted on April 2, 2015
By Sarah Greesonbach

Avoid Being a Bad Marketing Manager By Doing These 3 Things

It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing managers looking to stay […]

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Posted on March 31, 2015
By Sarah Greesonbach

The 3-Pronged Approach Experts Use to Build B2B Thought Leadership

B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you build become powerful characteristics that attract loyal customers and build a successful business. Of course, it’s not as easy as “Start a blog and have the […]

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Posted on March 26, 2015
By Sarah Greesonbach

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