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Is Your Website Giving B2B Buyers These Critical Things?

A recent study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called 2015 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites. There are some interesting findings in this report that you need to know about.  Here are some of the things that I found most interesting: 52% report […]

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Posted on April 30, 2015
By Rick Whittington

Warm Up Your Cold Calls with Inbound Marketing

Cold calling is one of those uncomfortable marketing techniques that every salesperson has probably experienced at some point. And honestly? Most don’t enjoy it. Cold calling has a low success rate, and you’re likely not excellent at it.  Only about 348 people will call you back for every 1000 people you call. And often it just […]

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Posted on April 28, 2015
By Sarah Greesonbach

Is Your Website Chasing Away New Business Opportunities?

Bryce owns a successful but small company that sells water testing supplies.  His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our products are of a […]

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Posted on April 23, 2015
By Rick Whittington

Do You Know About These 6 Creative Ways to Research Prospects Online?

Before we turned to Google to help us research and land clients, we had to use the phone book, our personal network, and the cold click of a rotary telephone. Ok, kidding about the phone book and the rotary phone. While you can still use your phone to identify good business opportunities, there’s a much more […]

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Posted on April 21, 2015
By Rick Whittington

5 Metrics That Will Increase CEO Interest in the Corporate Blog

CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the performance of the corporate […]

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Posted on April 15, 2015
By Sarah Greesonbach

Using LinkedIn Connection Requests for B2B Lead Generation

I admit it: this marketing guy (me) meets on a regular basis with a sales veteran. The guy I meet with, Rick Roberge, has 40 years of sales experience, so you may fashion him as a cold caller, a hand shaker and a guy who knows how a lot about “the pitch.” The fact is […]

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Posted on April 9, 2015
By Rick Whittington

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