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Winning at Local Search: How Your Company Can Boost Local Search Ranking

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips about how you can boost your local search ranking and […]

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Posted on November 19, 2015
By Rick Whittington

6 Marketing Activities for Small Business and Mid-Market Companies

It’s almost that time of year when you review your marketing plans and set goals for next year. During that process, you’re probably going to look at what worked and what didn’t, and if you’re like many companies we talk to, you’re looking to spend more money and time on digital marketing. Companies are wising […]

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Posted on September 24, 2015
By Rick Whittington

How to Discover and Improve Your Website Rank

Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive traffic to your products and services. Information is power, especially when it comes to brainstorming ideas for improving your website performance. To better inform […]

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Posted on July 23, 2015
By Sarah Greesonbach

You Should Throw Your SEO Ranking Report in the Trash

I talked to a CEO last week.  She had just hired us to handle her company’s online marketing and needed to firm up some details. While we were talking, we were on the topic of monthly reports. Her former marketing firm had emailed a report every month showing her keyword rankings. She was wondering exactly […]

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Posted on March 10, 2015
By Rick Whittington

Context: The New Science of SEO Keyword Research

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and slight change in data results) goes hand in hand with a larger, more comprehensive shift in what Google looks for in search results. Rather than […]

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Posted on January 22, 2015
By Rick Whittington

Stop Wasting Your Time on SEO Strategies That Don’t Work

Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute a strong search engine optimization (SEO) campaign. That said, you […]

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Posted on December 23, 2014
By Rick Whittington

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