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You Should Throw Your SEO Ranking Report in the Trash

I talked to a CEO last week.  She had just hired us to handle her company’s online marketing and needed to firm up some details. While we were talking, we were on the topic of monthly reports. Her former marketing firm had emailed a report every month showing her keyword rankings. She was wondering exactly […]

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Posted on March 10, 2015
By Rick Whittington

Context: The New Science of SEO Keyword Research

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and slight change in data results) goes hand in hand with a larger, more comprehensive shift in what Google looks for in search results. Rather than […]

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Posted on January 22, 2015
By Rick Whittington

Stop Wasting Your Time on SEO Strategies That Don’t Work

Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute a strong search engine optimization (SEO) campaign. That said, you […]

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Posted on December 23, 2014
By Tess Kennedy

More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers online. These consumers are searching for answers every step of the way – from home before making a purchase and in the […]

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Posted on September 3, 2014
By Tess Kennedy

If you’ve ever played a round of golf, you know how difficult and frustrating the game can be. Managing your online marketing doesn’t need to be as difficult as hitting the golf ball straight, though online marketing success may be as “hit or miss” without a good coach. In the world of digital commerce, “consultant” seems […]

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Posted on May 29, 2014
By Sarah Greesonbach

Search engines run the world of online business. It makes sense, then, that businesses are always looking for an edge that will bring in more of that valuable search traffic. Looking for ways to encourage Google to send more users your way? The answer lies in wooing the powerful search engine using its very own […]

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Posted on April 10, 2014
By Sarah Greesonbach

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