People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were using them to share and communicate, but companies were just starting to take notice of how to use blogs to build an audience and how to use their websites to sell. Now, more than 40% of US companies use blogs for marketing purposes.
So what changed, and why does it matter?