The Best Metrics to Prove Facebook Advertising Business Value

Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.

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Posted on October 11, 2017
By Dianna Leyton

Don't Overlook Facebook Advertising for Senior Care Recruitment

There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities [...]

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Posted on September 19, 2017
By Dianna Leyton

The Best Takeaways From HubSpot's 2017 State of Inbound Report

Every year our friends at HubSpot survey inbound marketers around the world and release their findings in the State of Inbound report. Reading the report is a great way to keep up with the latest [...]

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Posted on May 25, 2017
By Dianna Leyton

Lower Your Facebook Ad Cost By Improving Relevance Score

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and [...]

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Posted on May 4, 2017
By Dianna Leyton

4 Assisted Living Marketing Ideas to Drive Sales Growth

Are you having trouble generating leads for your senior care facility? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care  industry [...]

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Posted on April 12, 2017
By Dianna Leyton

Here’s What Your Digital Marketing Campaign Tracking is Missing

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign [...]

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Posted on March 10, 2017
By Dianna Leyton

5 Things You Should Do Before Posting Ads on Facebook

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote [...]

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Posted on February 9, 2017
By Dianna Leyton

On-Page SEO Best Practices for Inbound Marketers

In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at [...]

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Posted on January 18, 2017
By Dianna Leyton
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