Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process.
Where do I build a presence?
What do I post day after day?
How can I find out the best days to post on social media?
And, of course: How can I find out when to post on social media?
With a little time and research, you can find the answer to each of these questions. For example, you know that both your blog and your live trade show events can empower your social media efforts. You also know how to identify your online community and which topics your community is interested in hearing about.
But the fourth question? That’s what we’re going to focus on today. Because you don’t have to identify the best time to post on social media alone. You can tap into a network of helpful tools that will analyze the best time for you.
Tweriod uses a simple formula to figure out when to post on social media. The platform analyzes your posts and your followers' posts and then puts the two together to determine the most active time of day and day of the week. The best feature of Tweriod is that it doesn’t look at aggregate data for millions of users; it looks at data specifically customized to your followers and network.
The Buffer app functions as a scheduling app for all of your social media platforms. However, the company has also expanded into social media analysis and metrics. As you set up your social media schedules, Buffer will suggest the best times to post and automatically send your posts out at that time. It also releases insightful information about how frequently you should post and the ideal image sizes for each platform.
Followerwonk offers you a number of ways to analyze your followers and figure out when to post on social media. In addition to telling you about their native languages, where they are and how many followers they have, Followerwonk shows you when they are most active. With this information, you can target posts to different geographical audiences based on when they are most likely to be receptive.
Just about everyone wonders about when to post on social media. Fortunately, the best minds in the world have put their thoughts into a number of easy-to-read infographics.
First, there’s a stunning batch of infographics by Fast Company that points out the best and worst times to post to the most popular social media outlets. For instance, they recommend Mondays through Thursdays from 1pm to 3pm as the best time to tweet, but they say that every day after 8pm and Fridays after 3pm are the worst times.
Social Media Today also created a when to post on social media infographic that contends that LinkedIn moves slowly, and that because of this you should post no more than one to three times each week. In addition to this bit of information, they recommend that the best days to post on Facebook are Friday, Saturday and Sunday.
Finally, Socially Stacked created an infographic that shares that people are most likely to be on Facebook at a time when they are at work but don't want to be. Translation: Thursdays and Fridays. They also say that the best times to post to LinkedIn is between 10 and 11am on Tuesdays if you're interested in getting clicks and shares.
With the support of “when to post on social media” tools like these, you don’t have to manage your social media content alone. Simply use each tool once or twice (or do one deep dive into the infographic research) to set up a targeted posting schedule that meets the needs of your B2B clients.