Topic: Ecommerce conversion rates

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

An article from Kevin Hillstrom called "Shopping Cart Abandonment" recently asked the question, "Is there anything wrong with a sixty percent shopping cart abandonment rate?"

My last article involved using Google Analytics to create a conversion funnel so you could measure drop-offs during the steps in checkout. With these statistics, you can track your checkout ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...