How to make your web site more effective without breaking the bank

Since many small businesses (especially in today's economy) don't want to spend a fortune on testing and research, I was pleased to see Marketing Sherpa’s brilliant new article called "Case Study: [...]

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Posted on April 8, 2009
By Rick Whittington

Increase your conversion rate by 20% or more

I'm digesting this blog post today from Bazaarblog about how Office Depot increased clickthrough, conversion and sales from their Google ads simply by putting information based on customer reviews [...]

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Posted on September 26, 2008
By Rick Whittington

The "magic" buy button

I'm loving this blog post at the Get Elastic blog that comments on a You Tube case study where the guru in the video suggests that one buy button design always works the best. Folks, please don't be [...]

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Posted on September 16, 2008
By Rick Whittington

Secrets to effective client testimonials on your web site revealed

Thanks to the Marketing Experiments blog for posting some recent research on optimizing client testimonials. We all know that client testimonials (or customer testimonials, customer ratings) are [...]

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Posted on July 17, 2008
By Rick Whittington

What should your conversion rate be?

I've had quite a few clients and prospective clients call and ask, "What is a good conversion rate?" and "What is a good shopping cart abandonment rate?"

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Posted on June 4, 2008
By Rick Whittington

Abandoned shopping carts finally make me smile

Normally, abandoned shopping carts make e-commerce retailers frown. Not in this case, however. Check out this video on You Tube and you'll have a whole new view of the abandoned shopping cart (and a [...]

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Posted on March 24, 2008
By Rick Whittington

How to improve your business during a recession

Whether you buy into it or not, there's a lot of recession talk in the news today. Marketers and business owners consider curbing spending during a recession, which means that there's often less to [...]

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Posted on March 24, 2008
By Rick Whittington

Customer ratings and reviews: A hot trend in e-commerce

There's been a lot of convincing research released in the past few months around customer ratings and reviews. Clearly, web site customers find ratings and reviews useful and not only rely on them to [...]

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Posted on March 13, 2008
By Rick Whittington

Let your customers design your web site for you

You probably read this headline and scratched your head. No, the flu bug that I'm still getting over isn't speaking to me -- your customers really can help design your site. But don't send them an [...]

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Posted on February 15, 2008
By Rick Whittington

Best web site conversion rates: December 2007

Many retail ecommerce web sites ended 2007 with a bang according to Nielsen Online and MegaView Retail. Of sites that had a minimum of 500K unique visitors during the month of December, here are the [...]

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Posted on January 29, 2008
By Rick Whittington
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