Our Team

Michelle is a HubSpot & Operations Expert with Whittington Consulting.

Her background in HubSpot administration and marketing automation gives her the ability to transform complex systems into clear, efficient workflows that support real business growth. She is passionate about helping organizations simplify their processes, strengthen data integrity, and build CRM foundations that scale.

Photo of Michelle Merrick, HubSpot & Operations Expert

About Michelle

With extensive hands-on experience building HubSpot architecture, optimizing lead management, and creating automation that supports sales, marketing, and client support, Michelle brings a thoughtful, detail-oriented approach to every project.

Her strength lies in understanding how data should move through a system and ensuring it does so cleanly, consistently, and with purpose. Her operational mindset enables her to align people, processes, and technology in a way that supports long-term revenue impact.

 

How Michelle Helps You

Michelle helps you get more out of your HubSpot investment by building systems that are intuitive, reliable, and strategically aligned with your goals. She specializes in improving structure, lead routing, automation, integrations, and reporting so your team gains clarity and confidence in the data they use every day.

By pairing technical expertise with a collaborative, client-focused approach, she ensures that your CRM works for you, enabling stronger insights, smoother operations, and better outcomes across your organization.

About Michelle

Education

BS, Psychology from Vanderbilt University

Pets

1 adorable shaggy rescue dog named Murphy

Hometown

Originally from Rockville, MD. Now resides at the Jersey Shore in Manasquan, NJ.

Hobbies

  • Spending Time with Family
  • Traveling the World
  • Watching Football
  • Playing Mahjongg
  • Cross Stitching

Ready to make your marketing a sales engine?

Let’s have an initial conversation to answer any questions and discuss how it works for your business.

Stay Informed

Subscribe to The Digital Slate newsletter from Whittington Consulting

Sign up View A Sample Email