Case Study

Revitalizing a Higher Ed Consulting Brand: A Website Overhaul That Delivers Results

Case study cover image - college students posing for a graduation photo

Overview

Aligning Digital Strategy With Student Success Goals

Credo, a higher education consulting firm sought to enhance its digital presence with a website that better aligned with its strategic vision. Aiming to be recognized as a leader in student success by 2025, the organization needed a website that was engaging, accessible, and structured around user needs. Whittington Consulting was brought in to reimagine the website’s architecture, user experience, and content strategy to support these goals.

The Challenge

Limited Usability, Accessibility, and Strategic Focus

The existing website presented multiple challenges that hindered user engagement and brand positioning:

Screenshots on multiple devices of the old Credo website before the website redesign

Unclear Information Architecture

Visitors struggled to navigate key pages, such as "Events" and "Careers," due to an inefficient structure.

Outdated Content

Many case studies and site elements were outdated, diminishing credibility and appeal.

Limited Strategic Focus

The website lacked clear messaging that reinforced leadership in student success.

Digital Accessibility Issues

The site did not fully comply with accessibility standards, limiting usability for diverse audiences.

Lack of Engagement

Interactive elements were scarce, reducing visitor engagement and brand storytelling opportunities.

Our Solution

A Modern, Inclusive Website Built to Convert

Whittington Consulting led a comprehensive redesign that transformed the website into an intuitive, engaging, and strategically aligned platform. Through in-depth stakeholder discussions, the team uncovered key priorities and restructured the site to improve navigation and usability. Pages like "Events" and "Careers" were overhauled to provide clear, user-friendly layouts that made information easier to find.

A collage showing screenshots of multiple Credo web pages after the website redesign

Content was revitalized to better showcase the organization’s leadership in student success.

Outdated case studies were replaced with fresh, engaging narratives, and strategic messaging was introduced to reinforce brand positioning. 

Interactive elements, including client maps, video content, and testimonials, were integrated to create a more dynamic user experience.

Comprehensive accessibility testing was conducted both during the design phase and after the site was built, ensuring full ADA compliance by reviewing color contrast, font choices, keyboard navigation, and alternative text for images. This rigorous approach not only met legal and ethical standards but also ensured the site would be inclusive and usable for all visitors.

Finally, these accessibility enhancements, coupled with SEO optimizations, provided a foundation for long-term digital performance while reinforcing the organization’s commitment to serving a diverse audience.

The Result

Higher Conversion Rate and 48% Organic Traffic

The redesigned website now delivers a seamless and engaging user experience, with a 1.95% website lead conversion rate and an average of over 100 new leads per month. Visitors can easily navigate the site, find essential information, and engage with dynamic content.

Organic search now accounts for 48% of overall site traffic, highlighting the effectiveness of SEO improvements in driving brand awareness and engagement.

These improvements have strengthened brand storytelling and reinforced the firm’s position as a leader in student success. Increased engagement, full accessibility compliance, and a more manageable CMS ensure the site's long-term impact and usability.

A screenshot of the new Credo homepage after the website redesign

Ready to make your marketing a sales engine?

Let’s have an initial conversation to answer any questions and discuss how it works for your business.

Stay Informed

Subscribe to The Digital Slate newsletter from Whittington Consulting

Sign up View A Sample Email