Case Study
![Imrpoving-SEO](https://www.rickwhittington.com/hs-fs/hubfs/WEBSITE%20images/Imrpoving-SEO.png?width=1920&height=640&name=Imrpoving-SEO.png)
The Challenge
Build A New Website To Increase New Patient Load
A multi-location, 20-physician specialty medical practice was struggling to use their website as a patient generation platform.
Their website wasn’t engaging or connecting with potential patients. They asked us to build an engaging website and optimize it for search to increase new patient load.
![Photo of woman researching online](https://www.rickwhittington.com/hs-fs/hubfs/WEBSITE%20Case%20Study%20Images/SEO-hero.jpg?width=595&height=496&name=SEO-hero.jpg)
Our Solution
Transforming Patient Stories Into an Engaging Digital Experience
The website was designed to tell the patient’s “before and after” story of life pre-treatment, the medical procedure in their own words, and how they were able to resume an active lifestyle post-treatment.
To achieve that we used both photos and interviews. To optimize the website for search engines and engage new visitors, we started and wrote a regular blog for the practice. We focused on topics and questions that patients were concerned about pre-treatment as well as preventative tips. These posts were emailed to subscribers and shared on social media outlets to maintain regular, consistent visibility for the practice.
![Photo of nurse treating patient](https://www.rickwhittington.com/hs-fs/hubfs/titleimg-assisted-living.jpg?width=595&height=496&name=titleimg-assisted-living.jpg)
The Result
Significant Growth in Website Traffic and Patient Engagement
The monthly volume of practice website visits increased 736% and the website receives over 55,000 visits per month.
Blog articles are read on average 51,000 times per month, and the most popular blog has been read over a quarter million times. Visitors coming from search engines have increased 790% overall. The traffic is converting, too. Appointment requests on the website is up 578%.
![Web analytics screen](https://www.rickwhittington.com/hs-fs/hubfs/social-suggested-images/analytics-reports.png?width=595&height=496&name=analytics-reports.png)
Ready to make your marketing a sales engine?
Let’s have an initial conversation to answer any questions and discuss how it works for your business.
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