How To Save Hours of Time Managing Your Senior Care Social Media Accounts

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook [...]

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Posted on October 25, 2017
By Chelsea DeRose

How To Handle Negative Comments on Your Assisted Living Facility's Facebook Page

Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion [...]

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Posted on August 31, 2017
By Chelsea DeRose

INBOUND 2016 Crash Course: 25 Tips to Know Before You Go

Every year, marketers from around the world head to Boston for HubSpot’s INBOUND conference. In 2012, there were 2,500 attendees. In 2013, that number over doubled to 5,500. In 2014, there were [...]

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Posted on November 2, 2016
By Chelsea DeRose

Why Women Should Be the Target Audience for Your Medical Practice Content Marketing

Your medical practice website has all of the information that you might expect someone to need in order to trust your practice if they search for one online -- doctor bios, qualifications, what to [...]

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Posted on September 17, 2015
By Chelsea DeRose

Staying Power: The Lifespan of a Blog Post

At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for.

Last week, we looked into one client’s recent website [...]

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Posted on September 9, 2014
By Chelsea DeRose

What Exactly is a Business Blog? A Beginner's Guide

The "blog" has long been a tool for individuals on the Internet to share their thoughts on a particular topic with the millions of other people online. Maybe you -- like I used to -- think that [...]

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Posted on June 17, 2014
By Chelsea DeRose
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