One of the most common questions that companies have about a website redesign is: “How much does it cost to build a website?”
Quick Answer: The average B2B website redesign costs $42,500 in 2025, with most projects ranging from $32,000 - $48,000 depending on complexity and custom features.
While I'll give you actual numbers below, as well as pricing considerations you may not have thought of and circumstances that warrant more spending on a website, the cost of redesigning your website varies significantly based on your approach and requirements.
Want a quick estimate? Use our Website Cost Calculator to get a personalized quote in less than 3 minutes based on your specific needs and timeline.
The 7 Key Factors That Determine Your Final Cost
The cost of building a website is like building a home. A small starter home costs less than a large family home with a pool. The scope, materials, and features dictate the final price. Here are the key factors that will influence your website redesign budget in 2025.
1. Strategy & Planning
Cost Impact: $3,000 - $12,000
This is the foundational blueprint for your website. A lower-cost project may involve only basic target audience research (or none). However, a more significant investment in strategy ensures your website is built to achieve specific business goals.
Consider if your project will require:
Defining your ideal customer
Who are you trying to reach and what information do they need to see?
Detailed research
In-depth discovery of your ideal customers and their specific needs
Information architecture
Professionally organizing pages into sections and determining appropriate linkages for intuitive user experience and good SEO
AI-enhanced user journey mapping
Using AI tools to analyze user behavior patterns and optimize conversion paths
A thorough strategy phase ensures the final product isn't just a digital brochure, but a powerful tool for generating business opportunities.
2. Custom vs. Template Design
Cost Impact: $5,000 - $25,000
This is one of the most significant cost drivers. The core question is: will your website have a "custom" design unique to your brand, or will it use a templated design that may be similar to other websites?
2025 Design Trend Considerations
Modern websites now require dark mode compatibility, micro-animations, and accessibility compliance (WCAG 2.1 AA standards), which can add 15-25% to design costs but are essential for user experience and legal compliance.
3. Copywriting & Content Creation
Cost Impact: $5,000 - $15,000
Writing website content often takes much longer than people think. Clients writing website content is the number one delay we've seen in our nearly two decades of website redesign experience. The decision to write copy yourself versus hiring a professional directly impacts the cost and timeline.
In-House Copywriting
This can reduce upfront cost, but comes with pitfalls. Internal teams often write from the company's perspective rather than the customer's, and projects can face significant delays as this work is added on top of normal responsibilities.
Professional Copywriting
While this adds to project cost, it ensures content is written with the customer in mind, optimized for conversions, and delivered on schedule. Higher-tier website projects often include professionally written pages and lead-generating content or lead magnets.
Hybrid Approach
To find middle ground on cost, Sometimes you may want your team to write some website copy, and partner with an external source for part of the website copy.
4. Scope & Number of Pages
Cost Impact: $200 - $800 per page
The size and scale of your website are directly proportional to its cost. A simple 10-15 page website for a small business will naturally cost less than a large corporate website with extensive sections. When evaluating scope, consider not just the total number of pages, but also if you need multiple unique page designs and layouts.
Important: You should not scale back on the number of pages just to reduce cost, as this can have negative consequences for SEO.
5. Advanced Functionality & Integrations
Cost Impact: $2,000 - $20,000+
A basic website displays information. A high-performance website does things. Any specialized feature that requires custom development or integration with third-party systems will increase cost.
This includes features like:
- Quoting or estimation systems
- Interactive calculators
- Interactive maps
- E-commerce or payment processing
- Customer login portals
- HubSpot CRM integration for lead capture and nurturing
- AI chatbots and customer service automation
These features add significant value but require specialized development expertise.
6. Search Engine Optimization (SEO) & Core Web Vitals
Cost Impact: $2,500 - $8,000
Will your new site be optimized for search engines from day one? This goes beyond just being mobile-friendly. A comprehensive SEO strategy is woven into the fabric of the site, from its structure and page URLs to the content itself.
2025 SEO Requirements:
- Core Web Vitals optimization: Google's page experience signals are now critical ranking factors
- Mobile-first indexing compliance: Your mobile site performance directly impacts rankings
- AI and voice search optimization: Structured data and conversational content for AI platforms like ChatGPT and Google's AI Overviews
- Local SEO integration: Essential for businesses serving specific geographic areas
Building the website with a strong SEO foundation is a critical upfront investment to ensure your site is visible to potential customers.
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7. The Team: Agency vs. In-House vs. Freelancer vs. AI
Cost Impact: Varies significantly
Who builds the site is a major cost factor.
- In-House: On average, a do-it-yourself redesign can seem 28% cheaper. However, this doesn't account for hidden costs of staff time, project delays, and potential for a less effective final product when work is done by a committee with other responsibilities.
- Professional Agency: While the initial investment is usually higher, you're paying for a team of specialists, a streamlined process, and accountability for business results. This is often the most justified route when the website is critical for company growth and lead generation.
- AI-Powered Website Builders: There are increasing numbers of AI tools that can build websites. In our experience trialing these tools, designs are often generic and non-branded, lack advanced functionality, and still require development expertise to deploy effectively.
Typical Website Redesign Costs by Industry
Different industries have unique requirements that affect pricing:
Professional Services (Law, Consulting, Financial)
Healthcare & Senior Living
The Cost of Having Your Website Professionally Built
We're a web design company, so I'll focus this article assuming you're researching having a company professionally build your new website. The prices below reflect current 2025 market rates.
Base Cost of a Website Redesign
According to recent industry surveys, the average cost of a website redesign in 2025 is $42,500, up from $38,572 in previous years due to increased technical requirements and compliance standards.
The "base cost" for a professional website redesign is now $25,000.
A $25,000 website is intended for small businesses and includes:
- Basic target audience research
- One custom website design that's unique and designed from scratch
- Roughly 10-15 pages plus a news or blog section
- Mobile-first, "responsive design" that meets 2025 Core Web Vitals standards
- WCAG 2.1 AA accessibility compliance
- Content management system customized to suit your staff's technical abilities
- Recorded training session showing you how to use and update your website
- Basic SEO foundation and schema markup
Average Cost of a Website Redesign in 2025
Very few of our website redesign projects exceed $75,000, with the vast majority falling in the price range of $32,000 - $48,000.
What makes these websites different from the $25,000 website? Here are "options" we typically build into new websites:
- Detailed research on multiple ideal customer profiles and their needs
- Commercial content management system that manages your website and stores visitor information for marketing and sales
- One or more lead magnets for generating sales leads
- Content strategy/roadmap for future website additions to attract and convert visitors
- AI-powered personalization features
- HubSpot CRM integrations for seamless lead management
- Professionally written "service" pages
- Advanced Core Web Vitals optimization
- AI chatbot integration
Companies that invest in these features tend to get more business opportunities monthly. Spending more upfront can pay big dividends over the website's lifetime.
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Project Timeline Considerations
Here is a typical website redesign development timeline:
- Basic website (10-15 pages): 8-10 weeks
- Standard business website (most common): 8-12 weeks
- Complex website with integrations: 12-16 weeks
- Enterprise-level website: 16-24 weeks
Ongoing Website Costs for 2025
Just like home maintenance, websites have ongoing costs to consider:
| Budget item | What is this? | Cost |
|---|---|---|
| Web hosting (required) | Server connected 24/7/365, includes nightly backup, security monitoring, SSL security, CMS upgrades, on-call engineer. | $50 per month - $400 per month depending on complexity |
| Support and training (optional) | Help with design updates, training sessions, technical support. | $300 - $1,500 per month |
| Content creation (optional) | Professional blog writing, page updates, content optimization. | $1,500 - $4,200 per month |
| Search engine optimization | Core Web Vitals optimization, AI search platforms, traditional SEO. | $1,200 - $2,800 per month |
The Cost of Building Your Own Website
According to updated industry reports, the cost of a website redesign done internally in 2025 averages $35,200, reflecting increased complexity and time requirements for modern web standards.
On average, you'll spend 28% less on a do-it-yourself website redesign, but hidden costs have increased.
Pitfalls to Building Your Own Website Internally
Based on recent project analysis:
- Technical complexity: Modern websites require expertise in Core Web Vitals, accessibility standards, and security protocols
- Timeline reality: Only 49% of internal website projects are completed on time, primarily due to increased technical requirements
- Compliance risks: Non-compliance with accessibility standards can result in legal liability
- Performance gaps: DIY websites average slower load times than professionally built sites
- AI optimization: Properly structuring content for AI platforms requires specialized knowledge
Advanced Website Cost Considerations for 2025
AI Integration Costs
Compliance and Security
- WCAG 2.1 AA accessibility compliance: Required by law in many industries, can adds $2,500 - $4,000 to base cost
- GDPR/Privacy compliance tools: $1,500 - $3,500 for proper cookie management and privacy controls, as well as a privacy policy
"Financing" a Website Redesign
Is Your Website Really Ever “Done?”
Your website isn’t a brochure. To continue to engage and attract new customers, additional website content should be added to the website regularly.
Marketing and Sales Software Costs
If you are looking to make your website a sales engine, you may choose to include marketing/sales software that runs your website but also serves other functions. This software can range from $300 per month to $2,500 per month in addition to the cost of building the website.
When is the Extra Cost of Professional Website Design Justified?
The extra cost of outsourcing is worth it when:
- Your company is seeking growth but hasn't used your website to deliberately get that growth in the past
- The website needs to educate to sell, not just talk about the company
- You want to make the website accountable for business results
- Your company needs to satisfy investors concerned with business performance
- Other sales tactics like trade shows or advertising have become too expensive or aren't producing needed outcomes
- From a sales perspective, it's critical that your company communicates well with target audiences
- Your internal team is too busy to free up resources
Beyond Cost: How to Calculate the ROI of Your Website Redesign
A high-performance website isn't a line-item expense, it's a revenue-generating asset operating 24/7. Here's how to measure value using our proven methodology:
Key ROI Metrics
- Increase in Qualified Leads: Modern websites with proper optimization see increases in lead generation.
- Higher Conversion Rates: Improving from 1% to 2% conversion literally doubles marketing effectiveness without needing a single new visitor.
- Enhanced User Experience: Core Web Vitals optimization can improve conversion rates and SEO.
- AI-Enhanced Customer Journey: Personalization can increase conversion rates by improving content relevance.
If your website redesign costs $40,000 and your average client lifetime value is $25,000, you break even by acquiring just 1.6 new clients. Most of our clients see this return within 6-12 months.
Frequently Asked Questions About Website Redesign Costs
What's included in a $25,000 website redesign?
A $25,000 website includes basic target audience research, custom design, 10-15 core pages, mobile-responsive design, accessibility compliance, content management system, training, and basic SEO foundation.
If you'd like to price out a website for your organization, you can do that using our Website Budget Calculator to get an instant quote in under 3 minutes.
How long does a B2B website redesign take?
What's the difference between template and custom design costs?
When should I pay more for professional website design?
Get Your Custom Website Quote Today
Every business is unique, which is why we've created a comprehensive calculator to give you a personalized, instant estimate based on your specific needs.
Ready to see what your project might cost?
