Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies (including B2B companies) are finally starting to tap into the power of their websites to generate real revenue.
Recently, new business software review site G2 Crowd released its first comparison of marketing automation software. You can find their results below:
The rankings are based on user-generated feedback, ratings and reviews. I thought that the interesting thing about this ranking is that to review software, you have to be a verified user of the software.
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