Flatlined Website and Sales Processes
F. Curtis Barry & Company built a sterling reputation as an operations and fulfillment consultancy serving multichannel (catalog, e-commerce, and retail) companies. As a family-owned business, they have a close-knit professional team and intimate dynamics that offer their clients hands-on, caring service. Yet, despite a reputation for creating meaningful client results, the company was unable to meet the sales it needed to take business to the next level.
Without a thriving digital presence and defined sales processes, F. Curtis Barry & Company struggled to reach new visitors online and drive business growth.
The company’s challenges were diverse, leaving key leaders unsure how to move forward:
Needing to boost sales but stuck in a rut, F. Curtis Barry & Company contacted our team to move their company forward.
"As a consulting company, Whittington directly understands the professional world we operate within. Rick and his team helped us to not only identify how to do things the right way, but why it was the right way. That support was so enlightening. Being able to understand the ‘why’ is essential and directly drives our current sales success." Brian Barry, President
Provide In-Depth Goals Analysis
We looked at every aspect of what our client was currently doing to meet sales revenue versus their missed opportunities. We identified the effectiveness of everything from their eNewsletters and SEO to their website navigation and usability. By putting ourselves into their target audiences’ shoes, we implemented the tools and tactics needed to reach their goals.
Redesigning their website was an obvious need. Our focus was to go further and design a website that created successful sales engagement. To do so, we designed a user experience that guides audiences to download valuable content while capturing lead intelligence. From articles to blogs to white papers and beyond, we advised our client on how turn their content into a sales magnet.
Maximize Sales Data
F. Curtis Barry & Company used HubSpot’s marketing software, but without knowing how to use and gather its deep data, they were left in the dark. So we taught their team how to use HubSpot’s CRM to turn the intelligence it captured into actionable sales data that revealed purchase intent.
Train Their Employees
Their business success hinged on the capabilities of their own team to support lasting, strategic, technology-driven growth. So we provided hands-on skills training that taught their entire team, including new interns, how to use their online platform and develop data-focused sales strategies.
"By working with Whittington Consulting, our investment has absolutely paid off. After a state of sales decline, we’re no longer treading water — our web visits are up 47% over the same period as last year, directly delivering our company huge gains." Brian Barry, President