Digital Marketing Insights

There's been a lot of convincing research released in the past few months around customer ratings and reviews. Clearly, web site customers find ratings and reviews useful and not only rely on them to ...

The Get Elastic blog has published a good blog post on the size of add to cart and call-to-action buttons. Their advice in this article not only applies to product pages on ecommerce sites, but also ...

I've pointed out some flaws on Verizon Wireless' web site before, and I recently found yet another example of a flaw on the Verizon Wireless web site that could have been prevented with proper ...

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google.

With tools like Facebook Messenger, text messaging, etc., e-mail marketers face increasing challenges in trying to reach younger audiences.

If your company is new to Google Adwords advertising and you're trying to go it alone, chances are you're looking for ways to maximize your ad spend. Rather than broadcasting your ad to the largest ...

From my experience as an web consultant, I can tell you that page design is critical. Online retailers often test multiple variations of page templates to measure effectiveness. In doing so, there's ...

When discussing PPC with prospective client, I often get the question of can I just "set it and forget it"? The "set it and forget it" method of pay per click management is when you would set up a ...

There's a good article over at the Ecommerce Times called "Minding the Gap Between Click and Conversion" discusses the concept of "post-click marketing" and offers up some ways to solve the mystery ...

I received this from a reader a week or so ago:

Almost every site that sells something online could use improvement in their conversion rates. Prospective ecommerce clients frequently ask what causes poor conversion rates, thinking that a broken ...

I wanted to post a follow-up to yesterday's post regarding shopping cart abandonment rate to provide a real-life example of why shopping cart abandonment matters.

An article from Kevin Hillstrom called "Shopping Cart Abandonment" recently asked the question, "Is there anything wrong with a sixty percent shopping cart abandonment rate?"

If you think AJAX is a brand of abrasive household cleaner, you're right. It's also a powerful web development technology that can significantly improve user interfaces. With shopping cart ...

Why in the world would you hire a design consultant to redesign your website? One of the blog readers recently sent me a question similar to this one, and I think it's worth a response.

Today's Ecommerce Times has a good article on small businesses called "Can a Small Biz Make it Online?". It's certainly worth a read if you operate a small business on the web.

With landing pages becoming more popular with internet marketers due to a landing page's ability to effectively convert browsers to buyers, it's only natural for businesses to compare their results ...

After attending a recent business blogging seminar, I realized that most business managers really want to build a business case for blogging. After all, blogging takes time away from other business ...

There's an article in the Ecommerce Times today about how small businesses are using SEO (and paid search engine advertising) to attract customers to their web sites.

Did you know that it takes new sites roughly 8 months to one year to appear in Google's search results? I've found this to be true after working on hundreds of websites. So what if your web site is ...

Small businesses understandably take the cheapest and easiest route to creating their ecommerce web sites, choosing to purchase pre-packaged ecommerce software or ecommerce software that their web ...

My last article involved using Google Analytics to create a conversion funnel so you could measure drop-offs during the steps in checkout. With these statistics, you can track your checkout ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...

I've wanted to write some commentary on a few interesting issues that have come up recently in my work, so this will be the first in a series. Today's topic is email marketing and sanitizing your ...