Digital Marketing Insights

For many businesses, their website is an old, familiar friend that they are reluctant to change. One of the most common reasons that businesses make the decision to pursue a website redesign, ...

ContentPlus recently shared a neat, data-packed infographic about content marketing and why it is essential to the growth of your business. We've distilled some of the key facts and figures presented ...

When you're getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone ...

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers ...

In the world of online marketing, there's a lot of information--and misinformation--out there. It can be hard to separate fact from fiction, given the rapid pace the digital world moves at. Search ...

While companies with over 5,000 employees account for the majority of the $390 billion market for online marketing services, small businesses are certainly spending their share. A recent report ...

Does your company want to start a blog, but you're still struggling with reasons why? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? ...

Hubspot recently hosted a live Q&A session with Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of Hubspot, about search engine optimization and tips companies can use to improve their SEO ...

Try this: Do a Google search on “web design.” You will almost certainly see search results that include web design firms from your very own city, without having typed in its name. Even businesses ...

Inbound Marketing brings attention to your website and lifts your presence on search engines through content creation. Inbound marketing makes it easy to form a relationship with a customer before ...

It's tempting to say you'll manage your website and online marketing efforts in-house. "It's cheaper than hiring an online marketing firm." "It's easier to update the website myself than pick up the ...

You're getting ready to develop a new website. Or perhaps you're redesigning your existing site. In either case, you need to do your homework to ensure that the resulting website is user-friendly. ...

We're pleased to announce that the Hanover County Economic Development website that we launched earlier this year has been honored by the International Economic Development Council during the IEDC ...

The fact is that most company websites today cover the "basics," which is information about their products and services, some servicable information about the company, and contact information. But if ...

When it comes to evaluating your website’s success, it’s easy to measure--and get excited about--the wrong things. “Website visits are up 2,500% this month!” Pop open the bubbly; throw some confetti. ...

Choosing an online marketing agency is no easy task. There are millions of firms out there. How do you evaluate your options? How do you ensure that you're making a wise choice with company marketing ...

Beware this vanity metric when evaluating your website’s effectiveness! It’s tempting to track the number of “hits” your website gets; but is this data telling you anything worthwhile? Do website ...

When thinking about content and online marketing, it's easy to think, "Oh, that's just about the words." But while killer copy is awesome, don't forget about other types of content, like video, that ...

Google, in partnership with Sterling Brands and Ipsos, recently conducted a study to understand how U.S. consumers interact with media in their day-to-day lives. Not surprisingly, the majority of the ...

Call me a skeptic. While I’ve been an early adopter of many Internet marketing tools, I’ve deliberately approached social media with skepticism. It’s not that it’s not cool, but I’ve asked many ...

When I opened Jacob Nielsen’s Alertbox newsletter yesterday, it only confirmed what we’ve been noticing now for a year. Screen sizes are getting larger. And yet, an increasing number of smaller ...

Business online has changed from five years ago. Website visits used to be the only way to measure online interaction with your brand. Today, we have social networks, externally-hosted blogs and ...

A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for "influential" social media participants to get the message out ...

I've written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your ...

Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

Having worked on a ton of content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I've learned a lot about how to approach planning large ...

Whether you're looking for a job, seeking a promotion at work, running for political office, joining a civic group, owning a business or just being a neighbor, people are Googling your name. There's ...

Despite the economic slowdown, e-commerce and online business has remained strong. This prompted an article in the E-commerce Times this morning asking if this is just a fluke and if the e-commerce ...

I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.

Time and time again, I've seen that truly successful people (and companies) pay attention to the "little things." This post is about one of those little things -- specifically e-mail signatures.