Digital Marketing Insights

While seeing your content spread far and wide on the web is thrilling and might give your ego a little boost, it's not the most important element of what you're doing. While getting comments on a ...

User testing (also called usability testing) is an incredibly useful tool in the marketer’s arsenal that’s based on a simple premise: if you want to know how well your website works, watch someone ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...

Back in the “bad old days” of search engine optimization (SEO), so-called experts could churn out fifty articles a day stuffed to the gills with every imaginable keyword designed to flag down the ...

How many “best” solutions are there for any problem? This is not a trick question. The answer is one. There can only be one best solution. The other options are inferior in some way; otherwise, they ...

If you're not completely satisfied with the way your website looks, or you think it could do a lot more for you than it's currently doing, a full-scale website redesign may be in your future. This ...

We get this this question all the time: Is there an ideal length for website content? My honest answer is, “Absolutely not.” A common question that comes up is how to write content for a website. So, ...

In the next year or two, mobile devices are expected to overtake desktop computers as the primary devices used to access in the Internet. However, 87% of small businesses do not have a ...

Research reveals that by 2015, over half of people browsing the web will be on a mobile device. And roughly 80% of mobile searchers say if they don't like what they find on one website, they'll leave ...

In part two of this two-part series, you'll learn the traits that effective websites and magnetic marketing share. Head over to part one to learn why a magnetic website is critical to your business' ...

In part one of this two-part series, we'll explore the concept of the magnetic website and look at why an effective website marketing strategy is essential to win the attention--and business--of your ...

When hiring an online marketing company, it's important to set goals. You want to have something to work toward, and you want to be able to hold your online marketing team accountable. But, as you're ...

Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy? It's not that important. It's too expensive. It'll make us look unprofessional. We don't ...

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales ...

A website alone won't make your online marketing program work. There are goals to define, metrics to track, and customized content to create. Those might might seem like obvious statements, but you'd ...

When planning a website redesign, budget is top-of-mind for many companies. Resources are limited, and you want to launch a new website without completely exhausting your marketing dollars. As you ...

After a lot of hard work ans effort, your company website has finally launched! It looks great, works great, and all is right in the world. At first. After a week or two, the cries of of triumph ...

All too often, we encounter folks who have a "set it and forget it" mentality when it comes to managing their websites and online marketing. They look at designing a website as a one-time thing. They ...

You're always busy planning ways to improve your website. You've got write better website content on that to do list. You know your website needs to be easy to read, easy to understand, and easy to ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

Earlier this month, we explored how you can use effective calls to action in your online marketing. Now, let's look at what happens after that first click. A landing page, or lead capture page, is ...

When thinking about a website redesign, one of the first questions people usually ask is: How long is this going to take? Time is a valuable thing. As a business owner, it's only natural that you ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Nobody likes a slow website. You've got stuff to do, and not a lot of time to do it. Slow websites are inconvenient. It's easy to look at other websites and complain about how sluggish they are. But ...

Your website can serve up a lot of new leads and sales. But, you can't expect your website to whip up new business out of thin air! Website visitors won’t do what you want if they aren’t asked. The ...

When you think about optimizing your website for leads and conversions, you think about offering high quality, exclusive content, right? You think about persuasive landing pages. You think about ...

Before you start any marketing activity, you need to properly plan it. That probably goes without saying, but even large companies we work with don’t formally do it. We’ve found that the best way to ...

Are you thinking about a website redesign? Make sure you follow these do's and don'ts to ensure that your project goes smoothly from day one.

When it comes to social media, call me a skeptic. I’ve even blogged about my social media skepticism here in the past, especially using social media as a direct response marketing tool. My ...

Stumped by what your next blog post should be about? Struggling to find the right way to write about a new product or service? Thinking of and writing new website content can be tough; but, you don't ...