Digital Marketing Insights

As I’ve mentioned in a previous blog post, the way people and companies buy services and products has changed. For example, did you know that 60% of the sales cycle is over before a buyer talks to a ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Content marketing has taken the business world by storm over the last three years, and rightfully so: in today's ad-blind world, meaningful and relevant content delivered strategically is one of the ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you've been involved in a website redesign, you know that ...

With each algorithm update, Google reinforces its stand that high-quality content, appropriately optimized for search, will succeed while underhanded tricks of the SEO trade will be penalized. As a ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

When you think of web design, your first thoughts are often of color and placement: making things look good as you move around a website. And while those things are important, they’re certainly not ...

While seeing your content spread far and wide on the web is thrilling and might give your ego a little boost, it's not the most important element of what you're doing. While getting comments on a ...

User testing (also called usability testing) is an incredibly useful tool in the marketer’s arsenal that’s based on a simple premise: if you want to know how well your website works, watch someone ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...

Research reveals that by 2015, over half of people browsing the web will be on a mobile device. And roughly 80% of mobile searchers say if they don't like what they find on one website, they'll leave ...

In part two of this two-part series, you'll learn the traits that effective websites and magnetic marketing share. Head over to part one to learn why a magnetic website is critical to your business' ...

In part one of this two-part series, we'll explore the concept of the magnetic website and look at why an effective website marketing strategy is essential to win the attention--and business--of your ...

Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy? It's not that important. It's too expensive. It'll make us look unprofessional. We don't ...

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales ...

A website alone won't make your online marketing program work. There are goals to define, metrics to track, and customized content to create. Those might might seem like obvious statements, but you'd ...

After a lot of hard work ans effort, your company website has finally launched! It looks great, works great, and all is right in the world. At first. After a week or two, the cries of of triumph ...

All too often, we encounter folks who have a "set it and forget it" mentality when it comes to managing their websites and online marketing. They look at designing a website as a one-time thing. They ...

You're always busy planning ways to improve your website. You've got write better website content on that to do list. You know your website needs to be easy to read, easy to understand, and easy to ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

Earlier this month, we explored how you can use effective calls to action in your online marketing. Now, let's look at what happens after that first click. A landing page, or lead capture page, is ...

When thinking about a website redesign, one of the first questions people usually ask is: How long is this going to take? Time is a valuable thing. As a business owner, it's only natural that you ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Nobody likes a slow website. You've got stuff to do, and not a lot of time to do it. Slow websites are inconvenient. It's easy to look at other websites and complain about how sluggish they are. But ...

Your website can serve up a lot of new leads and sales. But, you can't expect your website to whip up new business out of thin air! Website visitors won’t do what you want if they aren’t asked. The ...

When you think about optimizing your website for leads and conversions, you think about offering high quality, exclusive content, right? You think about persuasive landing pages. You think about ...