If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will help you drive traffic, generate quality leads and close sales.
1. Search Engine Optimization (SEO)
SEO is the cornerstone of getting more visibility for your business on search engines. With a well-optimized website, your website will get more traffic and more qualified traffic, which can mean improved conversions. More than simply high levels of traffic, you will also get targeted visitors that are interested in your offer.
You should carry out on-page and off-page optimization tactics to improve your site’s ranking. Use your target keywords on your website page elements and earn high quality links from other websites to your website. SEO is a long-term tactic for generating quality traffic, not just a one-and-done approach.
SEO is a complex topic, so you can learn more from these resources:
- Are You Paying For SEO That Will Get Your Website Banned?
- Four Ways to Measure SEO Success
- 7 Ways to Drive Quality Traffic to Your Website
2. Content Marketing
Content fuels websites on the Internet. With content, you have a chance to reach your target market in a compelling manner and educate them about your solution. People buy from those that they trust. How do you earn your prospects’ trust online? By constantly engaging with them by producing high quality content that educates and entertains them. Don’t be boring with your content or just tout your own services. Otherwise, your online visitors will tune out or go to your competitors’ websites.
Want to learn more about using content to attract prospects? Read the following:
- Download our free guide - Customer Magnetism: How to Attract Customers with Your Website
- 14 Reasons Why Your Business Should Start A Blog
- Finding Time to Add Content Marketing to Your Marketing Toolbox
3. Social Media
No matter what industry you're in, your prospects are using social media, and you need to follow them there. Establish a presence on social media sites that your target market frequents. For B2B companies, LinkedIn is a great place to start, and Twitter can also be effective to make connections. Connecting with your prospects can help them notice you, then they may follow you. When connecting, strive to offer value rather than push for a sale. Remember -- it's about the connection, not the sale. Offering value helps to build trust and warms up prospects for future sales.
You can learn more about how social media can fit into your online marketing plan here:
- How Writing a Business Blog Can Help Strengthen Your Social Media Efforts
- Online Marketing Success Calls for Highly Shareable Content
4. Compelling Offers
Your offer can make or break a conversion. Make sure that the product or service you are offering addresses the needs of your target market. Don’t get into the trap of creating a product or service and then looking for a market. Instead, find a market first and then satisfy their need.
Don’t just offer a solution that everyone else in the market is offering. Have a unique value proposition (UVP) that will make customers choose you over your competition. When given a choice, your prospects should choose you for that “extra” value you offer that your competitors don’t.
- Revolutionizing Your B2B Sales With Content Marketing
- The 7 Ingredients You Need To Make A Killer Call To Action
- 4 Steps to Building Rock-Solid Client Personas
To generate quality traffic to your website, you need to identify your target market and know how to reach them. Using SEO, social media marketing, content marketing and offering compelling offers will not only help drive traffic to your website, but also generate qualified leads.