Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful marketing efforts can be tricky if you are unsure where to start. 

Thankfully, this guide can point you in the right direction on how to drive traffic to your website that will help produce quality leads.

Check Out The Ultimate Guide to B2B Lead Generation

Website Traffic

How important is website traffic? Unfortunately, not all of your website visitors will be interested in your products or services. Filtering through the noise and attracting the potential customers necessary for a better return on investment (ROI) is critical for marketing metrics. 

Several elements can be detrimental to those visiting your website. Your company may be struggling with your website traffic if any of these situations sound familiar: 

  • You do not have a social media presence, or it is outdated 
  • Your company’s website is outdated, hard to navigate or understand
  • You do not produce up-to-date, relevant content to attract visitors 
  • There are no call-to-action options available on your website
  • You do not have a target demographic

To increase your conversion rates and obtain potential new customers, it all starts with successful inbound marketing services that help boost website traffic. 

Conversion Rate 

The conversion rate of your business is the measurement of total website visitors in relation to the successful desirable actions you want or need. For example, if you have 100 visitors to your website in a month and 20 of those individuals made a purchase, your conversion rate would be 20%. 

Conversions may not always be initially sales-related, either. For example, if your business offers various products or services, a successful conversion could be a website visitor filling out a lead generation form on a landing page. This action creates a sales pipeline, which may eventually flow into making a purchase later. 

Determining your current conversion rate is straightforward. You can use the built-in tools with Google Analytics to set up goals, and the platform will deliver the appropriate measurements you need. This undertaking can be a powerful way to measure marketing metrics and make adjustments as necessary. 

Lead Generation & New Contacts 

Successful lead generation should result in obtaining new contacts for your business activities. This marketing task can be in the form of having a visitor fill out a contact form for more information, sign up for monthly newsletters, or be willing to accept discount codes through email. 

By including various lead generation tactics, it can be easier than ever to start building a contact list and increase your marketing efforts for your demographic. Often, lead generation will come from using social media effectively. 

These platforms will gain their interest and entice visitors to view your website, read more about your products, and eventually become part of your sales funnel. 

Here, you can determine how your company’s website measures up to the industry standards with an easy-to-use website lead calculator. Even those organizations with satisfactory lead measurements can benefit from enlisting in lead generation outsourcing to increase their ROI.  

Download our free guide - 6 Proven Components of a B2B Lead Generation Campaign

Number of New Customers 

Increasing the number of new customers may not be as challenging as some believe. Consequently, without using proper marketing activities, your efforts can be fruitless. Enlisting in beneficial marketing campaigns will help provide the boost you need in new customers. 

One of the best ways to increase your customer base and help your bottom line is engaging with your target demographic. You can do this several ways: 

  • Offer free newsletters with relevant information they can use or find interesting
  • Ensure exceptional customer service and provide the best user experience possible 
  • Ask your customers and visitors for their opinions and feedback on the products and services you offer
  • Partner with other companies that compliment your demographic 
  • Offer discounts or specials for new customers or referrals  

There are so many more ways to help your company increase the number of new customers. If you are unsure where to start, contacting a professional lead generation consultant can get your organization on the right path to profits. 

Marketing ROI 

Your marketing ROI is a critical element of the big picture in your company’s success. The higher return you receive on what your organization spends on marketing efforts, the more profitable you will be. 


The marketing spend budget is not a fixed amount, either. Instead, this cost of business will rise and fall dynamically with your company’s needs as you grow and expand. 

You may find that spending more initially will help your sales team increase the possible revenue from potential leads. Alternatively, once you set up a profitable sales funnel, the marketing costs may decrease while still bringing in terrific profits. 

Account-Based Marketing

One method for increasing your marketing ROI is using account-based marketing efforts. This approach enlists B2B marketers who specialize in targeting your best-fit demographic and your sales team for optimal results. 

A professional B2B lead generation agency can make a significant difference in your ROI, no matter if you are new to the industry or a well-established company. So, do not rule out this vital strategy when looking for alternative options. 

Put Forth Your Best Marketing Efforts 

Enlisting in the services of a professional, like those at Whittington Consulting, can help your business put forth the best marketing efforts possible. Thankfully, you do not need to determine how to drive traffic to your website on your own. 

Individuals who have the knowledge and training in specialized lead generation tactics and marketing strategies can help improve your ROI, even with a few minor adjustments to your current marketing plan. 

Do not let your business get left behind in the fast-paced world of digital marketing. Whittington Consulting is here to help guide your company every step of the way to increase website traffic and develop the solid lead generation you need for profits. Talk to someone today and see how easy it can be to increase your ROI with a few adjustments to your marketing strategy. 

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