Digital Marketing Insights

Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies ...

People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were ...

You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got ...

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...

Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...

When it comes to developing your business’s advertising budget, it can be hard to decide what new trend is a fad and what is worth pursuing. So, the inevitable question arises: Do you continue to ...

Want to improve your company's search engine optimization (SEO)? Start a business blog! Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let's take a look at ...

Search engine optimization is a comprehensive web strategy designed to drive search traffic to your website. But did you know there are different things you can do on your website to encourage better ...

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...

In today’s competitive information age, you’re only as informed and up to date as your news sources. So when you login to LinkedIn or load your RSS reader to check the morning’s news, how can you be ...

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...

Abobe just published some new research about what's keeping you, the marketer, up at night. Here's what we learned from the report: Things change FAST in marketing today. 76% of those surveyed say ...

Today's blog post is a guest blog post written by Victoria Campbell from bluefirePR. While the world's attention might be on the clever TV commercial for that hot consumer good from last Sunday's NFL ...

In order to turn website visitors into business customers, you need at least one relevant, powerful call to action (CTA) on every page of your company's website. Whether it's signing up for a free ...

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still ...

At some point in our careers, we've all heard some “expert” tell us in no uncertain terms that we must do certain things or business will suffer. The trouble comes, however, when you see through the ...

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Many B2B marketers think that LinkedIn and other social media platforms are an ineffective tool for lead generation, opting instead to spend all their time and money at trade shows and advertising in ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

In this session, Mark Roberge, SVP of Sales and Services at HubSpot is speaking about the nature of inbound leads from company websites. Many sales people will say that these leads are not qualified, ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

Many manufacturing company CEOs and marketers will think that blogging is not for them. You might think that there's not enough broad appeal for a blog about your product, or that no one wants to ...

The engineering industry is responsible for developing, designing and building remarkable things. Whether chemical, civil or mechanical, engineering is essential to some of the most basic parts of ...

The decision to handle inbound marketing with your in house marketing team is understandable. After all, online marketing tools are accessible, easy to use, and free in many cases. Just because your ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...