Digital Marketing Insights

In order to turn website visitors into business customers, you need at least one relevant, powerful call to action (CTA) on every page of your company's website. Whether it's signing up for a free ...

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still ...

At some point in our careers, we've all heard some “expert” tell us in no uncertain terms that we must do certain things or business will suffer. The trouble comes, however, when you see through the ...

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Many B2B marketers think that LinkedIn and other social media platforms are an ineffective tool for lead generation, opting instead to spend all their time and money at trade shows and advertising in ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

In this session, Mark Roberge, SVP of Sales and Services at HubSpot is speaking about the nature of inbound leads from company websites. Many sales people will say that these leads are not qualified, ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

The blueprint for using your website to generate more sales leads and customers requires a sound inbound marketing strategy. It's our experience with our clients and with our own marketing that solid ...

Many manufacturing company CEOs and marketers will think that blogging is not for them. You might think that there's not enough broad appeal for a blog about your product, or that no one wants to ...

The engineering industry is responsible for developing, designing and building remarkable things. Whether chemical, civil or mechanical, engineering is essential to some of the most basic parts of ...

The decision to handle inbound marketing with your in house marketing team is understandable. After all, online marketing tools are accessible, easy to use, and free in many cases. Just because your ...

With all the work that goes into a website redesign, it's important that you ask the right questions before the project begins so that you can plan for success. What should you know before you ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...

As I’ve mentioned in a previous blog post, the way people and companies buy services and products has changed. For example, did you know that 60% of the sales cycle is over before a buyer talks to a ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Content marketing has taken the business world by storm over the last three years, and rightfully so: in today's ad-blind world, meaningful and relevant content delivered strategically is one of the ...

After a recommendation from a trusted advisor and facing a rainy weekend, I recently bought Frank Belzer’s book called Sales Shift: How inbound marketing has turned sales upside down making it more ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you've been involved in a website redesign, you know that ...

B2B sales is a completely different animal than it was just ten years ago. We now live in a world where information is at the fingertips of everyone all the time. Your prospects know more about your ...

With each algorithm update, Google reinforces its stand that high-quality content, appropriately optimized for search, will succeed while underhanded tricks of the SEO trade will be penalized. As a ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

As your customers become increasingly mobile, you have to consider how your website looks on the screens of their mobile devices, from smartphones to tablets of varying sizes. If you check your web ...

When you think of web design, your first thoughts are often of color and placement: making things look good as you move around a website. And while those things are important, they’re certainly not ...