Digital Marketing Insights

Today's blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. ...

We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.

Many companies find it difficult to write content for their websites. If that's you, watch this video on how to write your website content for successful customer interactions.

At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by ...

When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is just over $38,000. If ...

HubSpot always puts on a great conference at INBOUND, and this year is no different. During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales ...

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...

More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers ...

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? How do you confidently communicate how well you're telling your ...

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...

Even with online marketing tactics on the rise, trade shows should not be excluded from your yearly B2B marketing budget. Exhibit Surveys Inc.'s Trade Show Trends Report indicates that 49% of trade ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...

Earlier this year, representatives from McKinsey and Company presented compelling information about the power of brands. At a roundtable event, they explained how their report found a disconnect ...

Auto tweeting, or automatically publishing your blog posts to social media, might save you some time. But it's probably not the best thing for your marketing, and here's why. One of the common ...

The healthcare industry is historically behind when it comes to online marketing. Research done by the Content Marketing Institute explains that the healthcare industry is at least 2 years behind ...

When 40 percent of B2B buyers say LinkedIn is important when researching technologies and services to purchase, signing up for a LinkedIn profile and just posting automated weekly updates (or ...

When 90 percent of site selection consultants use the internet for site and planning information, it’s clear that your community’s economic development website is its foundation for marketing.

As more and more companies within the healthcare industry embrace inbound marketing and digital advertising, how a B2B healthcare company positions itself online becomes more important in getting ...

When you're on the hunt for a marketing partner, it's easy to get lost in attractive websites and expansive portfolios. And sometimes you might put more faith in a marketer's snazzy website than they ...

In the age of paying for followers and businesses breaking up with Facebook, it might seem like we’re draining the social out of social media. But that doesn’t change the fact that an engaged, ...

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them faster, 24/7? You’d probably think I ...

“Help, we’re getting so many leads from our website!” Who has time to follow up on all of the web leads you're getting? Why not automate it? You are one of the fortunate companies that gets several ...

After reading about online marketing, talking to others and researching the best strategies for their business, well-informed business leaders always come to us with one burning question: What can I ...

While some say that email isn't an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant ...

Obviously, I'm a huge fan and proponent of digital marketing. At the same time, I realize that digital marketing is only part of a complete B2B marketing campaign. That's why I was intrigued to see ...

The web has changed the way we do business. The power has been taken from the company (where the sales person used to be the "gatekeeper" of information), and put it squarely in the hands of the ...

Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...

It’s simple, really: the IT department exists to make sure that the technical operations within your company function smoothly, your network and your file servers never go down. They love computers, ...

The truth is that B2B customers visit your company website for verification of your business its products and services. In fact, 45% of CEOs think that the purpose of their company website is solely ...