Digital Marketing Insights

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value ...

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and ...

Many B2B companies are adding inbound marketing to their marketing mix. It’s a sound choice for most -- using their websites as sales tools to fill their sales funnel alone is worth the investment as ...

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and ...

Have you ever taken a second to click around the case study section of HubSpot's website? Some of those stories are downright inspiring. And many companies have made the switch to HubSpot’s inbound ...

If you look at a list of the most popular websites in the world, the vast majority of them are community-driven sites where visitors share content and participate in some kind of discussion or ...

Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular ...

Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will ...

Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make. They believe they have to choose one or the other, and stick to it in order to see the best ...

Today's blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. ...

We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.

Many companies find it difficult to write content for their websites. If that's you, watch this video on how to write your website content for successful customer interactions.

At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by ...

Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective.

When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is just over $38,000. If ...

HubSpot always puts on a great conference at INBOUND, and this year is no different. During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales ...

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...

More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers ...

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? How do you confidently communicate how well you're telling your ...

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...

Even with online marketing tactics on the rise, trade shows should not be excluded from your yearly B2B marketing budget. Exhibit Surveys Inc.'s Trade Show Trends Report indicates that 49% of trade ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...

Earlier this year, representatives from McKinsey and Company presented compelling information about the power of brands. At a roundtable event, they explained how their report found a disconnect ...

Auto tweeting, or automatically publishing your blog posts to social media, might save you some time. But it's probably not the best thing for your marketing, and here's why. One of the common ...

The healthcare industry is historically behind when it comes to online marketing. Research done by the Content Marketing Institute explains that the healthcare industry is at least 2 years behind ...

When 40 percent of B2B buyers say LinkedIn is important when researching technologies and services to purchase, signing up for a LinkedIn profile and just posting automated weekly updates (or ...

When 90 percent of site selection consultants use the internet for site and planning information, it’s clear that your community’s economic development website is its foundation for marketing.