Digital Marketing Insights

Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your ...

I know that you spend significant resources fueling your company's marketing needs. Writing social media posts, blog posts, emails, white papers and more can be incredibly time consuming, even ...

How can you use social media to bolster your medical practice? Find out below...

Are you outsourcing your web design but find out your design firm doesn't meet your expectations? Are you hesitant to take the leap? Avoid issues with your designer by doing the following.

Does your company culture matter? It might actually be the most critical part of your business. Find out why below...

There are more than 6 billion people in the world, and each of them has their own interests, regional differences, and buying patterns.

There are very few industries that have not gone through significant changes in the past 10 years thanks to technological advancements. Cutting-edge fields like medicine are always advancing, of ...

When I say, “website redesign,” you probably don’t jump up and down with sheer joy. Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive ...

A lot’s been said about goal setting.

We’ve looked at five compelling reasons to consider medical practice content marketing as a way to capture patient interest and drive more referrals and traffic to your website.

What exactly is the purpose of your website? Sure, your website serves as the introduction of your brand to potential consumers – but does it also fuel the sales apparatus inside your company? Used ...

Creating really educational information that millions of companies consume is something that Nick Salvatoriello knows something about. Nick Salvatoriello, or "Nick Sal" for short, is the Principal ...

It’s common knowledge that the field of medicine has gone through incredible advancements in the last 15 years. But that’s why it’s so surprising to find out that, despite significant advances to ...

A study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called B2B Web Usability Report: What B2B Buyers Want from Vendor Websites.

Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications.

Before we turned to Google to help us research and land clients, we had to use the phone book, our personal network, and the cold click of a rotary telephone.

I admit it: this marketing guy (me) meets on a regular basis with a sales veteran. The guy I meet with, Rick Roberge, has 40 years of sales experience, so you may fashion him as a cold caller, a hand ...

I talked to a CEO last week. She had just hired us to handle her company's online marketing and needed to firm up some details.

It’s a common scenario. A marketing manager starts a company blog with the intent of getting more people to their website. They do everything right, including linking up the blog on their website and ...

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value ...

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and ...

Many B2B companies are adding inbound marketing to their marketing mix. It’s a sound choice for most -- using their websites as sales tools to fill their sales funnel alone is worth the investment as ...

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and ...

If you look at a list of the most popular websites in the world, the vast majority of them are community-driven sites where visitors share content and participate in some kind of discussion or ...

Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular ...

Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will ...

Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make. They believe they have to choose one or the other, and stick to it in order to see the best ...