Digital Marketing Insights

When you think about ways to deliver your expertise to potential customers, speaking engagements certainly come to mind as an effective technique. But speaking can be time consuming and costly.

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 ...

Content marketing -- or the use of written content such as blogs, white papers, e-mail newsletters, and more -- helps draw customers to your company website and convert new leads in an inbound, ...

You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they're looking to form solution sets -- ...

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use content ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...

Is your company website an accurate reflection of your company's brand identity?

For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to ...

When you search the internet, do you feel like there's a sea of website content to browse? Your customers feel the same way. So how does your website get noticed? Take advantage of these five website ...

A specialist for this, a specialist for that.

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult ...

When it comes to content marketing, you can't under-emphasize the importance of visuals.

Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company's lead ...

Did you know that only 44 percent of B2B marketers who publish original content have a documented strategy in place?

Clued-in business owners and marketing managers aren't just using social media to boost brand awareness -- they're also leveraging these platforms in order to generate leads.

Is your website designed with your ideal customer and prospect in mind?

Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost effective. As you review and improve your digital efforts, or as you ...

Honesty is fundamental to advertising, marketing and sales, but very few businesses are willing to be insanely honest; so honest that it's a little bit (or a lot) uncomfortable.

Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your ...

I know that you spend significant resources fueling your company's marketing needs. Writing social media posts, blog posts, emails, white papers and more can be incredibly time consuming, even ...

How can you use social media to bolster your medical practice? Find out below...

Are you outsourcing your web design but find out your design firm doesn't meet your expectations? Are you hesitant to take the leap? Avoid issues with your designer by doing the following.

Does your company culture matter? It might actually be the most critical part of your business. Find out why below...

There are more than 6 billion people in the world, and each of them has their own interests, regional differences, and buying patterns.

There are very few industries that have not gone through significant changes in the past 10 years thanks to technological advancements. Cutting-edge fields like medicine are always advancing, of ...

When I say, “website redesign,” you probably don’t jump up and down with sheer joy. Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive ...

A lot’s been said about goal setting.

We’ve looked at five compelling reasons to consider medical practice content marketing as a way to capture patient interest and drive more referrals and traffic to your website.

What exactly is the purpose of your website? Sure, your website serves as the introduction of your brand to potential consumers – but does it also fuel the sales apparatus inside your company? Used ...