Digital Marketing Insights

According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how management ...

You've probably heard a lot of people say that sales has changed in the last 15 years. If you're in sales, you probably have experienced it firsthand. Maybe you have trouble articulating what has ...

Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...

It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

Technical SEO often gets overlooked. It's not flashy. It's not an exciting topic. It requires some IT knowledge. It's not easy for most marketers. But it can have quite the impact on your online ...

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI. Unfortunately, we’ve talked with marketers that went through some painful and ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning.

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where ...

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches.

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing ...

Content is great, and frequently updated content is even better. But do any of your content marketing efforts matter if they don’t intentionally convert visitors into leads and leads into customers?

You're in charge of your company's website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the ...

Have you ever found yourself wondering how you can get more people to contact your company from your company website?

"Google only loves you when everyone else loves you first," quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online? Content marketing is something you can't ...

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – ...

Even though our firm only works with online marketing, I'd be unrealistic to think that your business will ditch paid advertising and "traditional media." Paid advertising and traditional media will ...

In advertising, brand is everything.

Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from.

When it comes to conversion rate optimization on your website, getting visitors to sign up for your email list is perhaps the easiest, most low-committal step.

If you’re doing business development for your company, you know how precious time can be, and how fast time slips away.

"Conversion rate optimization" is a mouthful, and it might seem like a very work-intensive process.

When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can ...

Traditionally, medical practices rely on referrals to get new patients. Websites, blogs and social media for medical practices have been largely ignored, but specialty medical practices are learning ...