Digital Marketing Insights

Video Transcript - Planning to Hit Your Revenue Targets Today I want to talk about how you can plan to hit your revenue targets next year.

“I’m not a salesperson.” At least that’s what I told myself for years. I came to the realization about 4 years ago that my primary role is a sales role. For so many years, business just showed up in ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...

Each year, we meet with both local and regional economic development organizations about their websites and digital marketing, and this question inevitably comes up: "Who are your competitors?" ...

We recently completed a website redesign project for Credo, an expert higher education consulting firm headquartered in North Carolina. Credo specializes in working with private colleges and ...

Last week, Clutch.co published a press release identifying the top agencies and developers in the D.C./Baltimore metro area. Clutch is a ratings and reviews site based in Washington, D.C. for the B2B ...

According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how management ...

You've probably heard a lot of people say that sales has changed in the last 15 years. If you're in sales, you probably have experienced it firsthand. Maybe you have trouble articulating what has ...

Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is, "absolutely.” Over the years, WordPress ...

Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...

If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one ...

It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...

Content marketing and inbound marketing have been making headlines for several years now, and for good reason. Your customers’ behavior has changed dramatically, and it only makes sense that ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

Technical SEO often gets overlooked. It's not flashy. It's not an exciting topic. It requires some IT knowledge. It's not easy for most marketers. But it can have quite the impact on your online ...

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI. Unfortunately, we’ve talked with marketers that went through some painful and ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning.

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where ...

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches.

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing ...

Content is great, and frequently updated content is even better. But do any of your content marketing efforts matter if they don’t intentionally convert visitors into leads and leads into customers?