Digital Marketing Insights

Ever get that nagging feeling your digital sales and marketing aren't quite hitting the sweet spot? Or maybe there's a suspicion you're always a step behind the new tech trends?

Inbound marketing campaigns have become a popular and effective way for businesses to reach their target audience and increase sales opportunities. However, an inbound marketing campaign can still ...

Does your sales team complain about the lead quality from your website's contact form? Are they wasting time calling and emailing contacts that are not qualified?

A corporate website redesign can be a daunting task. There are so many things to consider – from the overall design of the website to the individual pages themselves. If you're not careful, you can ...

Your company may have a WordPress site that you’re happy with. Why make changes when you don’t need to?

It’s almost that time of year when you review your marketing strategy, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re ...

In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...

Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful ...

If your company is like most, you're looking for ways for your website to work harder for you. As you think about gaining leverage in your lead generation efforts, we've identified three B2B lead ...

Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...

Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...

Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that ...

If you're like many businesses, one of your biggest challenges is figuring out how to generate more leads from your website. Proper lead generation and understanding how to track website leads are ...

Meeting quarterly goals each sales cycle is a cornerstone of many companies’ success, but it’s often easier said than done. Salespeople can spend over half of their day on administrative tasks, ...

If you're reading this article, you might be evaluating content management systems for your company website. You might be planning a website redesign. Or maybe you’re just frustrated with the lack of ...

In the span of just a few weeks, the coronavirus pandemic has deeply shaken the economy, upended daily routines, and caused businesses to change their normal protocols.

You've probably heard a lot of people say that sales has changed a lot in the last 15 years. If you're in sales, you probably have experienced it firsthand. Fewer companies are finding "dialing for ...

Today I want to talk about something that really could be a game changer for your sales efforts, and that is how to turn website leads into sales opportunities. When you work hard to write content ...

Summary 5 things to do to prepare your business for an economic downturn or recession " \n Lube your lead generation flywheel \n Improve focus on existing customers \n Have a plan for cuts you'll ...

Summary Easy ways to increase small business sales " \n Follow up on proposals that went cold \n Document your sales process \n Measure pipeline step-by-step \n Respond to web leads faster \n Call ...

Today I want to talk to you about 5 ways that a CRM makes your sales process more effective. My name is Rick Whittington, and I work at Whittington Consulting, which is a growth agency that helps ...

Video Transcript - Planning to Hit Your Revenue Targets Today I want to talk about how you can plan to hit your revenue targets next year.

“I’m not a salesperson.” At least that’s what I told myself for years. I came to the realization about 4 years ago that my primary role is a sales role. For so many years, business just showed up in ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...

Each year, we meet with both local and regional economic development organizations about their websites and digital marketing, and this question inevitably comes up: "Who are your competitors?" ...

We recently completed a website redesign project for Credo, an expert higher education consulting firm headquartered in North Carolina. Credo specializes in working with private colleges and ...

Last week, Clutch.co published a press release identifying the top agencies and developers in the D.C./Baltimore metro area. Clutch is a ratings and reviews site based in Washington, D.C. for the B2B ...