Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting [...]
For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to [...]
Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily [...]
Back in 2007, we wrote the blog post “Emerging alternatives to e-mail marketing,” highlighting some different techniques marketers were using to reach their audience.
Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will [...]
You've probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to [...]
You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet?
Probably not... and we understand.
Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing [...]
“Help, we’re getting so many leads from our website!”
Who has time to follow up on all of the web leads you're getting? Why not automate it?
You are one of the fortunate companies that gets [...]
Google recently announced it will include a prominent unsubscribe button to all incoming marketing emails in its email service used by millions, Gmail. This news caused many B2B businesses that [...]