Which Is Better: SEO or Email?

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting [...]

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Posted on April 28, 2016
By Sarah Greesonbach

Purchasing Email Lists For Your Business? Here's How to Increase Your Responses

For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to [...]

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Posted on December 3, 2015
By Rick Whittington

Email Marketing Statistics List You’ve Been Waiting For - 2015 Edition

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily [...]

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Posted on July 28, 2015
By Sarah Greesonbach

Are There Social Media Alternatives to Email Marketing?

Back in 2007, we wrote the blog post “Emerging alternatives to e-mail marketing,” highlighting some different techniques marketers were using to reach their audience.

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Posted on June 9, 2015
By Rick Whittington

Why You Should Welcome Email Unsubscribes

Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will [...]

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Posted on December 2, 2014
By Rick Whittington

Your 6-Month Plan for Building a Powerful Email Marketing List

You've probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to [...]

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Posted on June 26, 2014
By Sarah Greesonbach

The Ultimate Guide to Email Marketing Segmentation

You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet?

Probably not... and we understand.

The [...]

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Posted on May 8, 2014
By Sarah Greesonbach

This Statistics Roundup Will Improve Your Email Marketing Strategy

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing [...]

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Posted on April 15, 2014
By Sarah Greesonbach

Is Marketing Automation A Good Fit For Web Lead Follow Up?

“Help, we’re getting so many leads from our website!”

Who has time to follow up on all of the web leads you're getting? Why not automate it?

You are one of the fortunate companies that gets [...]

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Posted on April 3, 2014
By Rick Whittington

How Your Email Marketing Campaign Can Thrive In Spite of Google's Unsubscribe Button

Google recently announced it will include a prominent unsubscribe button to all incoming marketing emails in its email service used by millions, Gmail. This news caused many B2B businesses that [...]

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Posted on March 25, 2014
By Sarah Greesonbach
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