Bring Your Prospects Back With Retargeting Ads

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it [...]

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Posted on April 7, 2015
By Rick Whittington

Why Search Marketing is Vital to B2B Companies Looking to Attract New Customers

More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for [...]

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Posted on September 3, 2014
By Rick Whittington

Will Federal Trade Commission Attention Change Paid Search Effectiveness?

Last week (June 25, 2013), the Federal Trade Commission sent a letter to search engines instructing them to better distinguish paid search engine ads from unpaid listings. Among search engines [...]

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Posted on July 1, 2013
By Rick Whittington

More PPC for small business: An interview with Matt DeYoung (part 3)

Happy Monday! Over the last couple of days, we've covered the debate over SEO vs. PPC, why companies should think like customers when they set up their campaigns, and we've learned the most common [...]

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Posted on February 16, 2009
By Rick Whittington

More PPC for small business: An interview with Matt DeYoung (part 2)

Yesterday, I introduced you to Matt DeYoung, and he weighed in on the SEO vs. PPC debate. Matt also talked about how small businesses need to closely examine why prospective customers would buy their [...]

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Posted on February 13, 2009
By Rick Whittington

PPC for small business: An interview with Matt DeYoung (part 1)

A few weeks ago, I found pay-per-click specialist Matt DeYoung on Twitter. He offered to answer any pay-per-click question that anyone could throw his way. I took him up on it, and we ended up on the [...]

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Posted on February 12, 2009
By Rick Whittington

Increase your conversion rate by 20% or more

I'm digesting this blog post today from Bazaarblog about how Office Depot increased clickthrough, conversion and sales from their Google ads simply by putting information based on customer reviews [...]

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Posted on September 26, 2008
By Rick Whittington

Intelligent keyword research: Commercial intent

When determining which phrases your site should be optimized for, or when searching for the right phrases to bid on in your paid search campaign, wouldn't it be great to have an idea of what people [...]

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Posted on August 11, 2008
By Rick Whittington

New keyword research tool: Google Insights

The newest keyword research tool available is Google Insights for Search.

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Posted on August 7, 2008
By Rick Whittington

Advanced pay per click tip: Getting real keyword detail in Google Analytics

Companies have been throwing money down the drain using Google Adwords for years, partly because they use broad match for their ad campaigns. Even if you've discovered exact match and phrase match [...]

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Posted on July 23, 2008
By Rick Whittington
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