Photo of Caroline Prettyman, Account Strategist


Account Strategist

(804) 592-0190

Caroline is an Account Strategist with Whittington Consulting and is a self-proclaimed digital junkie. She has a natural thirst for knowledge which has her constantly learning, testing, and exploring digital solutions for our clients. Caroline is outgoing and has the personality type where she would be the first person out on the dance floor. However, she’s also analytical by nature and uses data to inform her strategic decisions. Digital strategy combines all of Caroline’s personal and professional interests by using performance metrics to find creative marketing solutions.

How Caroline Helps You

Caroline’s previous work experiences in agency account management along with digital marketing execution for a national nonprofit health organization have shaped her into a knowledgeable Account Strategist for our clients. With years of experience both in agencies and in-house, she’s seen the many challenges that modern marketing professionals face. Caroline enjoys identifying our clients' pain points and acts as an extension of their marketing team to facilitate the execution of digital tactics.


BS, Business; Marketing
Virginia Commonwealth University


Human son - Davin
Dog son - Walter (beagle)


DIY/home improvement projects
Exploring the Richmond community with family and friends


  • HubSpot Inbound Certified
  • HubSpot Inbound Marketing Certified
  • HubSpot Marketing Software Certified
  • HubSpot Delivering Client Success Certified
  • HubSpot Building Custom Reports Certified
  • Google Analytics (Advanced) Certified
  • Google Data Studio Certified