Business online has changed from five years ago. Website visits used to be the only way to measure online interaction with your brand. Today, we have social networks, externally-hosted blogs and other interactions with our brands that occur away from our carefully-crafted websites. So is measuring website visits enough?
Social Media
16
Aug
2010
Case study: How Virginia Blood Services is getting results with social media marketing
A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for “influential” social media participants to get the message out about their VBS Blood Lifeline campaign. Having participated in their campaign, I thought it would be interesting to study how this non-profit is using social media to get the word out. I reached out for an interview, and here was our conversation.
19
May
2010
Facebook deals big blow to small businesses
If your company wants to have a nicely-designed custom landing tab for non-fans on Facebook, you’ll now need at least 10,000 fans or be working with an advertising account manager (you’ve got a large ad budget).
1
Mar
2010
Optimizing your e-commerce site for the window shopper
I’ve written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your web site to increase your conversion rate is very important, but you can’t forget about optimizing for the 70-80% of people or more that are “window shoppers.”
28
Jan
2010
A little Facebook fan etiquette please?
So, you’re a Facebook junkie just like millions of others. But did you know that asking all of your Facebook friends to be a fan of your business, band, cause, etc. could be affecting your positive image?
12
Jan
2010
Social media for local businesses: An interview with Monica Horsley
Lots of businesses are using social media these days to promote their products and services. From Facebook to Twitter and more, businesses are embracing social media. Many small, local businesses are starting to understand the impact social media can have on their bottom lines, yet many others are skeptical.
I recently interviewed Monica Horsley, owner of By Invitation Only, a local business here in the Richmond area. I discovered Monica and her business on Twitter, and like many small business owners that rely on attracting local foot traffic into her retail location, she is using social media to her advantage.
Contact Us Today
Need help making your web site or online marketing more effective? Just fill out the form below.
About
- Rick Whittington runs Rick Whittington Consulting, a Richmond, Virginia-based web consulting firm. Before starting the firm, Rick led the web design teams at Circuit City and Crutchfield.
Topics
- Announcements (27)
- Business Blogging (16)
- Ecommerce conversion rates (36)
- Ecommerce issues (77)
- Email marketing (24)
- Holiday Ecommerce Optimization (14)
- Inbound Marketing (7)
- Lead generation strategies (6)
- Miscellaneous (16)
- Mobile (1)
- Paid search engine marketing (44)
- Promote your small business (81)
- Search engine optimization (SEO) (37)
- Social Media (19)
- Uncategorized (15)
- Web analytics (18)
- Web design (70)
