Topic: Social Media (2)

If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts, and you’re planning to put ...

Auto tweeting, or automatically publishing your blog posts to social media, might save you some time. But it's probably not the best thing for your marketing, and here's why. One of the common ...

When 40 percent of B2B buyers say LinkedIn is important when researching technologies and services to purchase, signing up for a LinkedIn profile and just posting automated weekly updates (or ...

Have you been keeping an eye on the social media influence platform, Klout? It was recently acquired by Lithium for at least $100 million dollars. Now that’s some thinking money. Even if you’re not ...

In the age of paying for followers and businesses breaking up with Facebook, it might seem like we’re draining the social out of social media. But that doesn’t change the fact that an engaged, ...

You might think there’s a hot new social media platform every few months. After a while they all run together, and it seems like they’re all best left to other people (and maybe even other ...

LinkedIn has been attracting major attention since it first started posting original content in 2012. The newest update opens the floodgates with an open-network approach to submitting and publishing ...

Whether you’re visiting a trade show and want some take-away tips, or looking to sponsor your own event, it’s slightly ironic that getting offline can help your online business. But it’s true. In a ...

Managing and monitoring your internet presence is a hot concept right now, but how can you establish yourself (and by extension, your company) as a leader in the online space? Internet presence ...

You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got ...

To a consumer, a company’s social media presence is a direct pipeline to the management and leadership of a company. And for company leadership? Social media is a direct pipeline to your most ...

Online media offers an amazing resource to anyone with an internet connection -- countless articles, interviews, and reports, all waiting for you to click through and read. But when you have so many ...

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...

In today’s competitive information age, you’re only as informed and up to date as your news sources. So when you login to LinkedIn or load your RSS reader to check the morning’s news, how can you be ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Many B2B marketers think that LinkedIn and other social media platforms are an ineffective tool for lead generation, opting instead to spend all their time and money at trade shows and advertising in ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

When it comes to social media, call me a skeptic. I’ve even blogged about my social media skepticism here in the past, especially using social media as a direct response marketing tool. My ...

Business online has changed from five years ago. Website visits used to be the only way to measure online interaction with your brand. Today, we have social networks, externally-hosted blogs and ...

A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for "influential" social media participants to get the message out ...

Whether you're looking for a job, seeking a promotion at work, running for political office, joining a civic group, owning a business or just being a neighbor, people are Googling your name. There's ...