Lately, I’ve been thinking and reading a lot about marketing lead generation. For many companies, the economy has really caused slumping sales. Some are responding by stepping up their sales efforts, and the most intelligent companies are improving their web sites to generate more leads.
Web design
What we’ve learned from planning large web sites
Having worked on a content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I’ve learned a lot about how to approach planning large web sites.
Here are some tips that we’ve included in our “Analysis” phase of projects to make planning a big site go smoothly.
Do you know what web browsers should you test your site on?
As a follow-up to yesterday’s post on development for IE 6, I thought it might be appropriate to show you how to know if IE 6 (or any browser, for that matter) should be a consideration for your web development project. Here’s how to know.
Putting a price tag on development for IE 6
I read a terrific blog post recently at QuirksMode called “State of the Browsers — IE edition.” Aside from predicting the future usage of IE browser versions, the article called for web developers to charge extra for IE 6 support.
How to make your web site more effective without breaking the bank
Since many small businesses (especially in today’s economy) don’t want to spend a fortune on testing and research, I was pleased to see Marketing Sherpa’s brilliant new article called “Case Study: Increase Conversions with Simple Site Redesign: 7 Steps” (you can read this article and see creative examples for free until April 15th). The article provides some great advice to companies looking to test redesigns on the cheap.
How to code a web site that’s usable on mobile devices
When we take on a web development project or web site build, one service we provide to customers “out-of-the-box” is to code their web site so that it can be easily viewed on mobile devices. Here’s how we do it.
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