Topic: Web design

Like other companies that are considering a website redesign, you are probably faced with the decision to manage it in-house or outsource website design. A website redesign managed in-house can save ...

If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even ...

Your B2B website might not be at the forefront of your mind when it comes to your marketing, branding, and outreach strategy. However, it has the power to either make or break your business. It ...

Is your website outdated and costing you customers? Your company website acts as a 24/7 calling card for your business. It’s a trusty communication tool and hopefully your company's best business ...

A corporate website redesign can be a daunting task. There are so many things to consider – from the overall design of the website to the individual pages themselves. If you're not careful, you can ...

Your company may have a WordPress site that you’re happy with. Why make changes when you don’t need to?

In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...

Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...

If you're reading this article, you might be evaluating content management systems for your company website. You might be planning a website redesign. Or maybe you’re just frustrated with the lack of ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...

You're in charge of your company's website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the ...

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – ...

If you're investing in a website for your company, there's a good chance that you want to use it to attract the attention of more potential customers.

I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough.

Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from.

When it comes to conversion rate optimization on your website, getting visitors to sign up for your email list is perhaps the easiest, most low-committal step.

"Conversion rate optimization" is a mouthful, and it might seem like a very work-intensive process.

If your site was built on a CMS platform like WordPress and you've found that it's outdated, slow or not optimizing correctly for mobile devices, it may be time to think about upgrading to a new ...

Is your company website an accurate reflection of your company's brand identity?

When it comes to content marketing, you can't under-emphasize the importance of visuals.

One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements ...

Is your website designed with your ideal customer and prospect in mind?