It’s simple, really: the IT department exists to make sure that the technical operations within your company function smoothly, your network and your file servers never go down. They love computers, and they know code. And for that reason alone, many businesses pin the website redesign on the IT department.
While your IT department isn’t lacking in skills, when it comes to website design, they are lacking in expertise. Asking your IT department to take care of the company’s Internet presence can result in a website that doesn’t drive business or appeal to your prospective customers — better known as a “dud.” Here’s why.