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4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks a lot like a […]

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Posted on February 26, 2015
By Sarah Greesonbach

5 Must-Have Characteristics of Inbound Marketing Websites

Inbound marketing — that is, marketing that is used to earn prospects’ attention to your website and lift your presence on search engines — provides a clear path toward a trusting customer relationship and industry authority. Content marketing is often the focus of an inbound marketing strategy, but there’s more to it than that.  A good corporate […]

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Posted on February 3, 2015
By Sarah Greesonbach

3 Ways that Bad Websites Lose Visitors in 10 Seconds or Less

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value proposition. If you are losing the majority of your visitors due to bad website design, the costs can […]

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Posted on January 27, 2015
By Rick Whittington

3 Website Brand Identity Considerations You Might Have Overlooked

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your lead generation to your public relations. […]

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Posted on January 15, 2015
By Chip Stevens

12 Things That Differentiate the Best Web Design Companies

If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary ones. So how do you know the […]

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Posted on December 30, 2014
By Rick Whittington

Website Localization: 7 Handy Tips For The Enterprise Website

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So I turned to Blake Dozier and […]

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Posted on December 18, 2014
By Rick Whittington

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