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How to Use HubSpot and WordPress Together to Grow Your Business

Your company may have a WordPress site that you’re mostly content with. Why make changes when you don’t need to? Some companies we talk to have WordPress websites and while they have HubSpot or are considering HubSpot, they aren’t quite ready to put their website on the HubSpot COS. Some companies require advanced functionality on […]

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Posted on September 21, 2016
By Rick Whittington

Should You be using PDFs or Web Pages?

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client’s website was laden with PDFs, so the question was a valid one. The ideal scenario would be to have all content on a website as web pages. However, there are some instances where this isn’t practical […]

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Posted on August 11, 2016
By Alana Kucharski

9 Things Modern Economic Development Organization Websites Need To Be Successful

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile friendly. What good is the information on that […]

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Posted on August 4, 2016
By Rick Whittington

Embarrassed By Your Company Website Design? Here’s What To Do

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they’re looking for when they do? For many businesses, website design is a passive task. Your team designs it once and it’s checked off your […]

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Posted on July 28, 2016
By Rick Whittington

5 Ways to Redesign Your Website Without Damaging Your Business

It’s no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a new website, it can have adverse effects if you rely on your website for business development. Even if your existing […]

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Posted on July 7, 2016
By Rick Whittington

You Need to Know These 5 Web Design Tips for Better Business Website SEO

You’re in charge of your company’s website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the web is a complicated science. There are tons of factors that play into a site’s SEO (search engine optimization). In fact, […]

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Posted on June 16, 2016
By Rick Whittington

What is Conversion Rate Optimization?

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – filling out a contact form, downloading a whitepaper, starting a software trial, scheduling an appointment, or any action that requires someone submitting […]

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Posted on April 14, 2016
By Rick Whittington

5 Web Development Tips for Better SEO

If you’re investing in a website for your company, there’s a good chance that you want to use it to attract the attention of more potential customers. However, ensuring that your site can be found easily on the web is a complicated science. One of the most important factors is SEO — or search engine […]

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Posted on March 24, 2016
By Rick Whittington

How to Fix a Poorly Converting Website With HubSpot in Just 2 Hours Per Week

I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough. What if you could get more leads (or maybe your first leads) from your website in just a few weeks? Here are some things to think about […]

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Posted on March 16, 2016
By Rick Whittington

How the HubSpot CMS Gives Your Website a Competitive Advantage

If you’re reading this article, you might be evaluating content management systems for your company website, or maybe you’re just frustrated with your current content management system. You might also be evaluating the HubSpot CMS and its capabilities. What we’ve found, though, is that HubSpot’s content management system can actually give your company a competitive […]

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Posted on March 9, 2016
By Rick Whittington

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