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When I say, “website redesign,” you probably don’t jump up and down with sheer joy.  Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive projects that ultimately have caused some pretty strong feelings. I remember talking to one CEO that said, “you can do marketing for us, just […]

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Posted on July 16, 2015
By Rick Whittington

How Much Does it Cost To Build a Website?

One of the most common questions that companies have about a website redesign is: “How much does it cost to build a website?” While I’ll give you some actual numbers below, as well as some pricing considerations you may not have thought of and some circumstances that warrant more spending on a website, I have […]

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Posted on June 16, 2015
By Rick Whittington

Reviewing Your Website: 12 Components of a Website Critique

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own  website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use this list to perform […]

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Posted on May 21, 2015
By Rick Whittington

What Can Your Competitors Teach You About Website Redesign?

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, there’s one more secret […]

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Posted on May 7, 2015
By Sarah Greesonbach

Is Your Website Giving B2B Buyers These Critical Things?

A recent study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called 2015 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites. There are some interesting findings in this report that you need to know about.  Here are some of the things that I found most interesting: 52% report […]

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Posted on April 30, 2015
By Rick Whittington

Is Your Website Chasing Away New Business Opportunities?

Bryce owns a successful but small company that sells water testing supplies.  His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our products are of a […]

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Posted on April 23, 2015
By Rick Whittington

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