Web design

The traditional sales presentation will likely turn your prospect’s board room into a “bored” room, or worse.

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the sales process, because if we were going to design and build websites that provide leads for sales people, I wanted to understand how we could make them better not only for a customer, but also for a sales person.

What I learned was truly amazing, and I want to share that with you today.  I heard living proof that times have changed, and that sales people have to learn how to cope with advancements in technology that make their prospects incredibly educated.

So what did I learn from the B2B sales expert?

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When customers arrive at your company website, there are two possibilities: they’ll either stick around, looking for something specific or engaging with your content, or they’ll quickly move on if they can’t find what they’re looking for.

It doesn’t take much time for a potential customer to abandon your website. As such, an important part of website optimization involves crafting landing pages that engage customers and generate leads. Start by avoiding these four common landing page mistakes that will turn customers away.

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This session is all about how to design a inbound marketing focused website. The presenter is Joshua Porter, UX Director at HubSpot. Here’s what he had to say:

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With all the work that goes into a website redesign, it’s important that you ask the right questions before the project begins so that you can plan for success.  What should you know before you redesign your company website?

Before you redesign the company website, you should answer the following types of questions. We’ve also organized all 47 questions into a handy PDF for download, so you can download them here.

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Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with.

So, understandably, there’s a sense of accomplishment that comes with finally publishing the masterpiece you’ve been working on and watching those first few hits trickle in.  But don’t fall into the trap of thinking you’ve hit the finish line!

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Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you’ve been involved in a website redesign, you know that art, science and technology can clash just as easily.  When you add more than one person’s opinion to the mix, you’re almost certain to run into conflict, which is why design-by-committee can make things difficult.

So what can you do to resolve internal design conflicts as they arise?

The answer is usability testing. How does it work?

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