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Is Your Website Giving B2B Buyers These Critical Things?

A recent study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called 2015 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites. There are some interesting findings in this report that you need to know about.  Here are some of the things that I found most interesting: 52% report […]

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Posted on April 30, 2015
By Rick Whittington

Is Your Website Chasing Away New Business Opportunities?

Bryce owns a successful but small company that sells water testing supplies.  His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our products are of a […]

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Posted on April 23, 2015
By Rick Whittington

4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks a lot like a […]

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Posted on February 26, 2015
By Sarah Greesonbach

5 Must-Have Characteristics of Inbound Marketing Websites

Inbound marketing — that is, marketing that is used to earn prospects’ attention to your website and lift your presence on search engines — provides a clear path toward a trusting customer relationship and industry authority. Content marketing is often the focus of an inbound marketing strategy, but there’s more to it than that.  A good corporate […]

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Posted on February 3, 2015
By Sarah Greesonbach

3 Ways that Bad Websites Lose Visitors in 10 Seconds or Less

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value proposition. If you are losing the majority of your visitors due to bad website design, the costs can […]

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Posted on January 27, 2015
By Rick Whittington

3 Website Brand Identity Considerations You Might Have Overlooked

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your lead generation to your public relations. […]

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Posted on January 15, 2015
By Chip Stevens

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