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How Much Does it Cost To Build a Website?

One of the most common questions that companies have about a website redesign is: “How much does it cost to build a website?” While I’ll give you some actual numbers below, as well as some pricing considerations you may not have thought of and some circumstances that warrant more spending on a website, I have […]

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Posted on June 16, 2015
By Rick Whittington

Reviewing Your Website: 12 Components of a Website Critique

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own  website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use this list to perform […]

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Posted on May 21, 2015
By Rick Whittington

What Can Your Competitors Teach You About Website Redesign?

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, there’s one more secret […]

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Posted on May 7, 2015
By Sarah Greesonbach

Is Your Website Giving B2B Buyers These Critical Things?

A recent study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called 2015 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites. There are some interesting findings in this report that you need to know about.  Here are some of the things that I found most interesting: 52% report […]

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Posted on April 30, 2015
By Rick Whittington

Is Your Website Chasing Away New Business Opportunities?

Bryce owns a successful but small company that sells water testing supplies.  His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our products are of a […]

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Posted on April 23, 2015
By Rick Whittington

4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks a lot like a […]

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Posted on February 26, 2015
By Sarah Greesonbach

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