We recently redesigned the website of Day & Night Family Dental, located at www.DayAndNightDental.com.

Day & Night Family Dental is a cosmetic and family dentist in Fayetteville, North Carolina.

The impetus for the website redesign was to increase the new practice’s patient volume. After putting up a quick, rudimentary website, Day & Night Family Dental sought a more user-friendly, branded solution for its online marketing. They wanted a purposeful web presence that would increase the volume and quality of their new patient leads.

In order to help the practice achieve its goal, we designed and developed a new website that implemented best practices learned from years of experience generating leads for healthcare companies.

We also ran the website through a focus group of potential patients in the practice’s demographic to get feedback and make the website more useful.

Website content was re-architected and re-written to help ensure that visitors can find the website via search engines, and that when they visit the website, they find it relevant and easy to understand.

We paid careful attention to the technical aspects of the project, too.  The website was coded with mobile web visitors in mind. When people visit the website with a tablet or smartphone, the website automatically reformats itself in order to maintain readability and usability.

Day & Night Family Dental is pleased with their new website and the increase in patients resulting from it.  Practice staff are seeing a heavy, steady stream of relevant email and phone leads from the website, which can all be measured with website analytics and phone call tracking.

We’re getting more and more requests here at RWC about mobile apps and mobile websites.  I had a conversation last week with an editor of a medical publication about mobile web browsing, and he asked me if we could develop a mobile app for his publication.

But did his publication need an app or a mobile website?

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Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to generate qualified leads.

So where can you start your optimization efforts? These seven universal optimization techniques will vault your online lead generation efforts into overdrive.
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We’ve always avoided doing spec work. No one likes to work for free, and neither do we.  When we get an RFP that requires a homepage design as part of the proposal, we set it aside.  Website design is usually worth what you pay for it. Read the rest of this entry »

I came across an interesting article in my RSS reader last week, and since it’s a sales blog, the headline instantly caught my eye — Seemingly Little Mistakes That Cost You Big Opportunities. When reading the section about doing a poor diagnosis or needs analysis, I couldn’t help but think about how the same mistake is made in planning websites.

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With the release of the iPad this past weekend, many web design companies and consultants like us are scrambling to test client web sites on the iPad. Here’s an online application that lets you see your web site on the iPad and what you need to look for.

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