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Migrating to HubSpot CMS: What You Need to Know

If your site was built on a CMS platform like WordPress and you’ve found that it’s outdated, slow or not optimizing correctly for mobile devices, it may be time to think about upgrading to a new content management system. More and more companies that participate in inbound marketing and content marketing are choosing HubSpot CMS […]

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Posted on December 30, 2015
By Rick Whittington

5 Reasons Your Website Redesign Should Reflect Your Brand Identity

Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity is communicated to prospective customers through your website. Most website […]

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Posted on December 8, 2015
By Rick Whittington

How to Improve the Quality of Your Blog Graphics (Even if You Aren’t a Designer)

When it comes to content marketing, you can’t under-emphasize the importance of visuals. Consider the following, powerful statistics on blog graphics and other visuals: 63 percent of social media content consists of visuals. Marketers who use visuals have better blog traffic, social media engagement and conversion rates. 40 percent of people respond better to pictures […]

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Posted on November 17, 2015
By Rick Whittington

3 Crucial Elements That Affect the Success of Your Website Redesign

One major aim of your website redesign is to improve your interaction with clients and get them interested inĀ as many of your products and services as possible. By paying attention to three elements during the redesign process, you can achieve this goal. You might think artwork and graphic design is the most important aspect of […]

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Posted on October 29, 2015
By Rick Whittington

5 Common Website User Experience Mistakes and How to Avoid Them

Is your website designed with your ideal customer and prospect in mind? User experience (UX) is a complex science that sits at the intersection of technology, marketing, psychology, content and more. Optimizing for usability requires an in-depth understanding of how modern consumers engage with websites, and a big part of that is learning how to […]

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Posted on October 22, 2015
By Rick Whittington

5 Reasons Your Website Looks Like It’s Overdue for a Website Redesign

It takes the average personĀ 0.5 seconds to form an opinion of your entire company brand based on your website. Additionally, 88 percent of consumers are less likely to return to a company’s website if they have a bad experience on their initial visit. How’s your company website? Website redesign can be a major investment for […]

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Posted on October 15, 2015
By Rick Whittington

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