6 Marketing Activities for Small Business and Mid-Market Companies

It’s almost that time of year when you review your marketing results, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re [...]

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Posted on May 31, 2017
By Rick Whittington

Here’s What Your Digital Marketing Campaign Tracking is Missing

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign [...]

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Posted on March 10, 2017
By Dianna Leyton

What is Conversion Rate Optimization?

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take [...]

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Posted on April 14, 2016
By Rick Whittington

How to Fix a Poorly Converting Website With HubSpot in Just 2 Hours Per Week

I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough.

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Posted on March 16, 2016
By Rick Whittington

3 Ways to Let Customers Tell You How to Design Your Website

What's the best way to get direction on designing your website? Your customers hold the key. Read on below...

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Posted on September 3, 2015
By Rick Whittington

Reviewing Your Website: 12 Components of a Website Critique

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own [...]

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Posted on May 21, 2015
By Rick Whittington

Big Data, Small Improvements: Use Marketing Data to Improve Your Website Lead Generation

Big data.

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Posted on March 17, 2015
By Rick Whittington

Tons of Traffic, Zero Sales? Why Website Traffic Doesn't Matter

You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you.

You’ve been writing blog posts on a regular [...]

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Posted on December 16, 2014
By Rick Whittington

4 B2B Website Mistakes You're Not Aware You're Making

Your B2B website may not be on your radar as a crucial part of your marketing, branding and outreach. Your website can make or break your business. It’s the heart of your content marketing [...]

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Posted on October 28, 2014
By Rick Whittington

How To Use Your Economic Development Website to Report on Prospect Activity

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them?

Your EDO website is one of your most important marketing tools, if [...]

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Posted on August 26, 2014
By Rick Whittington
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