Topic: Web analytics

Most companies publish content consistently and still wonder why their website doesn't generate leads. The problem usually isn't effort. It's direction. Your buyers are searching for answers at every ...

Understanding whether your website is attracting the right audience is critical for marketers, especially when you need to show results and prove the return on investment (ROI) of your efforts.

Your B2B website might not be at the forefront of your mind when it comes to your marketing, branding, and outreach strategy. However, it has the power to either make or break your business. It ...

It’s almost that time of year when you review your marketing strategy, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re ...

Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...

Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign KPIs ...

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – ...

I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough.

We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website ...

You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular ...

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? How do you confidently communicate how well you're telling your ...

While it's a great place to start when you’re first trying to put together a picture of your online presence, there’s far more to metrics than Google Analytics. But, what, exactly, should you use ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

The blueprint for using your website to generate more sales leads and customers requires a sound inbound marketing strategy. It's our experience with our clients and with our own marketing that solid ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

Back in the “bad old days” of search engine optimization (SEO), so-called experts could churn out fifty articles a day stuffed to the gills with every imaginable keyword designed to flag down the ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Nobody likes a slow website. You've got stuff to do, and not a lot of time to do it. Slow websites are inconvenient. It's easy to look at other websites and complain about how sluggish they are. But ...

Beware this vanity metric when evaluating your website’s effectiveness! It’s tempting to track the number of “hits” your website gets; but is this data telling you anything worthwhile? Do website ...

Business online has changed from five years ago. Website visits used to be the only way to measure online interaction with your brand. Today, we have social networks, externally-hosted blogs and ...

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...