It’s almost that time of year when you review your marketing results, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re [...]
As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign [...]
When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take [...]
I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough.
What's the best way to get direction on designing your website? Your customers hold the key. Read on below...
We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own [...]
You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you.
You’ve been writing blog posts on a regular [...]
Your B2B website may not be on your radar as a crucial part of your marketing, branding and outreach. Your website can make or break your business. It’s the heart of your content marketing [...]
It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them?
Your EDO website is one of your most important marketing tools, if [...]