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Inbound Marketing Strategies

Working harder than ever on your marketing efforts, but still falling short? Try inbound marketing — the Whittington way.

We know how it can feel when you’re doing digital marketing on your own. You want to integrate all of your marketing tactics together and be able to actually measure your impact on sales. But it can be a challenge to decipher which strategies will give the best business results. And even if you generate more leads, they may not equate to more customers if they’re not the right prospects in the first place. You need a strategic inbound marketing partner who takes a holistic view. We work systematically with your business, sales and marketing goals. Because it’s not enough to simply grow traffic or likes: your marketing has to deliver actual sales.

With the right inbound strategy, you can build a comprehensive marketing approach; winning more new business from fewer leads with less effort. We integrate with your team and bring our marketing, sales and technical expertise to the table to turn your marketing efforts and website into a 24/7 lead engine. Are you ready to work smarter?

Schedule a meeting

Advantages of Our Strategic Inbound Marketing:

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Get your marketing message in front of more good-fit buyers

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Give your prospects the helpful information they’re seeking -- and generate warm leads from it

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Streamline your efforts based on our recommendations from a channel-by-channel assessment

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Tie marketing to sales results with thoughtful analysis that paints a bigger picture; not just data dumps

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Arm your salespeople with critical prospect background to close more customers

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Finally align sales and marketing across the buyer’s journey - we’ll be your bridge

benefits

Benefits

The Benefits of Inbound Marketing

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Create a reliable, measurable, predictable source of warm leads

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Ensure your platforms work together to deliver the most qualified leads

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Enhance your entire sales funnel

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Arm your sales team with tools and insights to improve close rates

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Simplify and speed your implementation while gathering valuable data with HubSpot

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Deliver crucial context for your sales reps

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Position yourself as a thought leader in your industry

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Bring a strategic yet hands-on partner into your team

Sales & Marketing Alignment

Sales & Marketing Alignment Isn’t Just Nice to Have

One of the most critical things a marketer can do is get in sync with the sales team—according to MarketingProfs, better alignment between sales and marketing delivers 38% higher win rates and 36% better customer retention. But this is often easier said than done. We’ve seen it many times. Here are some clues that you might need better alignment in your company:

  • Marketing is generating warm leads, but they’re going cold in a vacuum
  • There’s no easy way to tell how much revenue was influenced by marketing
  • The sales team feels unsupported, or complains that leads aren’t qualified
  • You can’t follow a lead through the funnel from identification to close
  • Your buyer journeys and/or buyer profiles aren’t clearly defined
  • Your sales and marketing teams aren’t giving feedback to each other regularly

How We Can Help

You may have tried inbound marketing before, but without a strong focus on how sales and marketing need to collaborate, you just won’t see the type of ROI you want. We understand how marketing and sales should work together to identify, nurture and close a qualified lead in today’s challenging marketplace, where 70% of the buying decision happens before a salesperson even gets involved.

We’ll bring your marketing and sales functions together. We focus on building the foundation that makes this happen:

  • Creating detailed, targeted buyer personas
  • Mapping your content strategy to your buyer’s journey
  • Defining your integrated marketing funnel

Your account strategist will meet with your internal teams to identify gaps in your process and can even act as the bridge between those teams. We’ll also set up the right reporting so you can finally connect the dots from the first time a lead finds you all the way to when they become a satisfied customer—and beyond.

Our sales enablement services take this a step further, ensuring that you have the right tools and technology—and the right training to get the most from them. We can also develop strategic sales toolkits and ensure that your sales team has everything they need to effectively close a deal once you tee up that warm lead for them

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Get the secrets to better B2B lead generation

Discover 5 Ways to Max Out Leads From Your Company's B2B Website

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Timeline & Process

Channel-by-channel analysis: website, SEO & more

Let us guide you through inbound marketing done the right way, starting with a cohesive strategy and the technology you need to do more with less work, all supported by clear reporting that ties your marketing efforts to sales success.

Month 1

Week 1

Discovery Kickoff client questionnaire & persona surveys

Week 2

Personas Persona & messaging development

Week 3

Audits Competitive landscape & website audits

Week 4

Content strategy Creation of blog & lead generation plan

Month 2

Week 5

Social Media Expanding research using social media

Week 6

Email Marketing Determine effective email strategy

Week 7

Sales Enablement Reporting & lead hand-off planning

Week 8

Launch Delivery of strategic marketing roadmap

Ongoing Execution

Hubspot Management:

  • Email marketing
  • SEO (search engine optimization)
  • Lead nurturing workflows
  • CRM & database management

Blogging/Distribution:

  • Blog creation & publishing
  • Social media publishing
  • Digital advertising

Account Management:

  • Dedicated digital account strategist
  • Monthly executive summary of results
  • Regular status meetings

Additional Strategy Services:

  • Website updates & optimization
  • Sales enablement
  • Content development

Cost

What Does Inbound Marketing Cost?

inbound-marketing-benefits_compressedInbound marketing with Whittington Consulting is a comprehensive approach that aligns your marketing strategy with your business and sales goals, and gives you a way to tie your marketing to actual sales outcomes.

The first two months of our work together focus on building a strategic roadmap. We also set up HubSpot, our recommended marketing automation software, to connect and centralize everything, automate campaigns and deliver intuitive reporting. We typically charge a flat $15,000 fee for this initial phase. 

Then, we’ll start to implement your marketing campaigns, based on the plan set out in your roadmap. The specific activities in this phase vary depending on your plan, but it generally costs between $5,000 and $7,500 per month. A dedicated account strategist guides your program and helps get your sales and marketing functions working together seamlessly.

Finally, HubSpot Marketing and Sales Software starts at $800 per month, depending on the suite of solutions you need. We’ll help determine the best fit for you and your budget.

  • Marketing & content strategy
  • Blogging
  • Social media
  • Content creation
  • Digital paid advertising
  • Website enhancements
  • Reporting & analysis
  • Sales enablement
inbound-marketing-cta-cost

Get the secrets to better B2B lead generation

Discover 5 Ways to Max Out Leads From Your Company's B2B Website

Download The Guide

Case Studies

Great Strategy, Guidance and Results

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"By working with Whittington Consulting, our investment has absolutely paid off. After a state of sales decline, we’re no longer treading water — our web visits are up 47% over the same period as last year, directly delivering our company huge gains." Brian Barry, President

Grew Monthly Leads by 4X

This company was working hard to address declining sales, but they had lost their marketing resource and were struggling to effectively use HubSpot, their marketing automation software, without the right training and strategy. We partnered closely with their team, focusing on sales and marketing alignment and marrying our methodology to the software to enable efficiencies. As a result, we refined their sales funnel, taught them how to mine HubSpot for actionable customer intelligence to feed their sales team, and designed a content marketing engine that is their main source of qualified leads today.

  • 4X increase in leads from their website
  • Fully functional sales funnel
  • Actionable sales intelligence: visitor, prospect, and lead data

Read Case Study

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“The Whittington team knows almost as much about the tanks as our own people who talk to the customers. They are an involved partner. They actually do sell tanks for us.” Randy Zimmer, Director of Sales and Marketing

Unlocked 10X Marketing ROI

This company had a thriving offline sales channel, including a robust network of distributors. They were hoping to broaden their reach with digital marketing, but hadn’t had much success in prior attempts. We introduced them to the concept of inbound marketing, designing a cohesive strategy that took into account their business goals. We researched and developed buyer profiles, assessed all possible channels for the best fit, redesigned their website and put together compelling content offers. Today, they have two strong sales channels: their existing distribution network and direct sales, primarily driven by web leads.

  • 10X return on every inbound marketing dollar spent
  • Several hundreds of monthly leads coming from their website
  • A library of lead-generating content and tools

Read Case Study

inbound-marketing-cta-cost

Get the secrets to better B2B lead generation

Discover 5 Ways to Max Out Leads From Your Company's B2B Website

Download The Guide

Testimonials

Our Clients' Reviews Speak For Themselves

We have been working with Whittington Consulting on a digital marketing strategy and are ramping up execution. They output high quality work in a polite and professional way. We love working with them! testimonial-James-Barrett James Barrett,Tenant Turner

The Whittington team is very professional and highly knowledgeable. Their customer service is phenomenal. I highly recommend working with this company! testimonial-Christy-Hall Christy Hall,Gather

Whittington Consulting has been a great resource for our company as we moved to HubSpot. They helped us navigate our data structure, marketing strategy, and were overall very helpful and hands-on with our account setup. I highly recommend them for anything HubSpot related! testimonial-Paul-Rice Paul Rice,eComEngine

Rick and his team have been fantastic to work with. They took time to understand our objectives, delivered on their commitment, and made our launch of HubSpot a success. testimonial-Inga-Goddijn Inga Goddijn,Risk Based Security

All the folks at Whittington are so professional, knowledgeable and helpful. We're so glad to have them as a partner. testimonial-Sarah-Cusick-Kalajian-1 Sarah Cusick Kalajian,Credo

We were struggling with digital marketing and blog creation. Whittington Consulting answered all of our questions and offered the help we needed. Weekly meetings and clear communication was very helpful. I would use them again without hesitation. Great bunch of folks. Gary Coday,DTE

Ready to Get and Close More Leads?

Schedule a meeting with an expert at Whittington Consulting