Topic: Inbound Marketing (6)

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

"Beware of Ceaser! He's a floor salesman and he's very pushy and rude. My sister and I went in to look at living room furniture and he approached us and the first thing he asked was 'Are you buying ...

B2B sales is a completely different animal than it was just ten years ago. We now live in a world where information is at the fingertips of everyone all the time. Your prospects know more about your ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...

In part two of this two-part series, you'll learn the traits that effective websites and magnetic marketing share. Head over to part one to learn why a magnetic website is critical to your business' ...

In part one of this two-part series, we'll explore the concept of the magnetic website and look at why an effective website marketing strategy is essential to win the attention--and business--of your ...

Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy? It's not that important. It's too expensive. It'll make us look unprofessional. We don't ...

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales ...

A website alone won't make your online marketing program work. There are goals to define, metrics to track, and customized content to create. Those might might seem like obvious statements, but you'd ...

After a lot of hard work ans effort, your company website has finally launched! It looks great, works great, and all is right in the world. At first. After a week or two, the cries of of triumph ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

Earlier this month, we explored how you can use effective calls to action in your online marketing. Now, let's look at what happens after that first click. A landing page, or lead capture page, is ...

Your website can serve up a lot of new leads and sales. But, you can't expect your website to whip up new business out of thin air! Website visitors won’t do what you want if they aren’t asked. The ...

Before you start any marketing activity, you need to properly plan it. That probably goes without saying, but even large companies we work with don’t formally do it. We’ve found that the best way to ...

When it comes to social media, call me a skeptic. I’ve even blogged about my social media skepticism here in the past, especially using social media as a direct response marketing tool. My ...

Stumped by what your next blog post should be about? Struggling to find the right way to write about a new product or service? Thinking of and writing new website content can be tough; but, you don't ...

ContentPlus recently shared a neat, data-packed infographic about content marketing and why it is essential to the growth of your business. We've distilled some of the key facts and figures presented ...

When you're getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone ...

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers ...

While companies with over 5,000 employees account for the majority of the $390 billion market for online marketing services, small businesses are certainly spending their share. A recent report ...

Does your company want to start a blog, but you're still struggling with reasons why? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? ...

Inbound Marketing brings attention to your website and lifts your presence on search engines through content creation. Inbound marketing makes it easy to form a relationship with a customer before ...

It's tempting to say you'll manage your website and online marketing efforts in-house. "It's cheaper than hiring an online marketing firm." "It's easier to update the website myself than pick up the ...

The fact is that most company websites today cover the "basics," which is information about their products and services, some servicable information about the company, and contact information. But if ...

When it comes to evaluating your website’s success, it’s easy to measure--and get excited about--the wrong things. “Website visits are up 2,500% this month!” Pop open the bubbly; throw some confetti. ...

Choosing an online marketing agency is no easy task. There are millions of firms out there. How do you evaluate your options? How do you ensure that you're making a wise choice with company marketing ...

When thinking about content and online marketing, it's easy to think, "Oh, that's just about the words." But while killer copy is awesome, don't forget about other types of content, like video, that ...

Business online has changed from five years ago. Website visits used to be the only way to measure online interaction with your brand. Today, we have social networks, externally-hosted blogs and ...