Topic: Inbound Marketing (5)

Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies ...

People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were ...

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...

Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...

When it comes to developing your business’s advertising budget, it can be hard to decide what new trend is a fad and what is worth pursuing. So, the inevitable question arises: Do you continue to ...

It's no secret, we're big fans of blogging. Business blogging has plenty of benefits, from attracting and engaging potential customers, to shaping a brand identity, to increasing visitors from search ...

Want to improve your company's search engine optimization (SEO)? Start a business blog! Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let's take a look at ...

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...

Today's blog post is a guest blog post written by Victoria Campbell from bluefirePR. While the world's attention might be on the clever TV commercial for that hot consumer good from last Sunday's NFL ...

In order to turn website visitors into business customers, you need at least one relevant, powerful call to action (CTA) on every page of your company's website. Whether it's signing up for a free ...

At some point in our careers, we've all heard some “expert” tell us in no uncertain terms that we must do certain things or business will suffer. The trouble comes, however, when you see through the ...

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Pamela Vaughan, Sr. Blog Strategist at Hubspot, walks us through how to offer the right blog content to customers at the right time of their purchasing path. In the typical marketing methodology of ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

In this session, Mark Roberge, SVP of Sales and Services at HubSpot is speaking about the nature of inbound leads from company websites. Many sales people will say that these leads are not qualified, ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

Many manufacturing company CEOs and marketers will think that blogging is not for them. You might think that there's not enough broad appeal for a blog about your product, or that no one wants to ...

The engineering industry is responsible for developing, designing and building remarkable things. Whether chemical, civil or mechanical, engineering is essential to some of the most basic parts of ...

One of the most common hurdles companies tell us they face when starting a blog, along with finding enough time, is figuring out what subjects to write about. Determining blog topics shouldn't be ...

The decision to handle inbound marketing with your in house marketing team is understandable. After all, online marketing tools are accessible, easy to use, and free in many cases. Just because your ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...

As I’ve mentioned in a previous blog post, the way people and companies buy services and products has changed. For example, did you know that 60% of the sales cycle is over before a buyer talks to a ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Thousands of B2B companies like yours attend trade shows every year, and while your presence is a valuable marketing tool, you can’t forget supporting marketing assets. I’m not referring to a ...