Topic: Inbound Marketing (4)

At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by ...

When it comes to running and growing a successful business, medical practices have it tough. They face the challenges of large companies in the form of special legal conditions, compliance ...

With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos. Unfortunately, many businesses ...

HubSpot always puts on a great conference at INBOUND, and this year is no different. During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales ...

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...

Helping prospective customers learn about solutions that fit their needs and ultimately your solution involves a lot of moving pieces. Targeted social media updates, blog posts, email campaigns and ...

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...

Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.” The customers you’re courting are completely unique, with specialized ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

Successful marketing and sales both trace their roots to one core piece of your business strategy: your company’s accurate, targeted buyer personas. These buyer personas run the show; They determine ...

The healthcare industry is historically behind when it comes to online marketing. Research done by the Content Marketing Institute explains that the healthcare industry is at least 2 years behind ...

The "blog" has long been a tool for individuals on the Internet to share their thoughts on a particular topic with the millions of other people online. Maybe you -- like I used to -- think that blogs ...

Online marketing is a moving target on every marketing VP’s internal to-do list. With all the external demands on your time, it’s easy to let the efficiency and quality of your own website slip from ...

As more and more companies within the healthcare industry embrace inbound marketing and digital advertising, how a B2B healthcare company positions itself online becomes more important in getting ...

When you're on the hunt for a marketing partner, it's easy to get lost in attractive websites and expansive portfolios. And sometimes you might put more faith in a marketer's snazzy website than they ...

There’s no doubt that today’s businesses are in deep water when it comes to online marketing. From building, writing, and publicizing blog content, to developing and engaging on your social media ...

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them faster, 24/7? You’d probably think I ...

“Help, we’re getting so many leads from our website!” Who has time to follow up on all of the web leads you're getting? Why not automate it? You are one of the fortunate companies that gets several ...

One of the most challenging aspects of the content marketing process is brainstorming ideas for relevant keywords and topics that will appeal to B2B buyers. Reader engagement and high quality ...

Winston and I had a great time speaking and working with about 25 B2B companies recently, where we gave them the lowdown on how to use their websites to get found early in the sales process, generate ...

In a world where everyone has access to the Internet (and where 78 percent of users use it to research a prospective investment or purchase), every prospective client that visits your website has a ...

Where were you when Google shook up 2013 with its "Hummingbird" update? You may soon find it’s an important date to remember as it heralded a time when genuine content skyrocketed in search engine ...

The web has changed the way we do business. The power has been taken from the company (where the sales person used to be the "gatekeeper" of information), and put it squarely in the hands of the ...

Growth in business is a blessing and a curse: a blessing to be proven talented and successful, but a curse to find yourself in need of expansion and looking for tools and resources to help you reach ...

Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...

The truth is that B2B customers visit your company website for verification of your business its products and services. In fact, 45% of CEOs think that the purpose of their company website is solely ...

Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies ...

People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were ...