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Website Redesign

Your site should be your best salesperson. If yours isn't, it's time for a website redesign.

Your website is the most powerful lead generator you have. It’s your best opportunity to attract, engage and convert new customers as well as learn about prospects. But an off-the-shelf template site will always fall short when it comes to attracting new customers. To reach your growth goals, you need a custom website tailored to those goals and the unique journeys of your visitors and customers. You can’t have “just” a website—you need a digital lead engine aligned to your sales strategy. And that’s exactly what we build.

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Advantages of a New Website:


Generate millions of dollars in new business


Drive more qualified leads


Equip your sales team with critical context about site users


Guide visitors through your ideal buyer journey


Share useful content with your best prospects and become a trusted advisor

Case Studies

Great Strategy, Guidance and Results

Elder Research Case Study Image

"They spent a fair amount of time understanding our business and project requirements to the point where...our vice president commented about how impressed he was with their level of knowledge.... They went far beyond focusing on what it should look like, and instead, spent time understanding our business and customer personas, and how that affects design." Paul Derstine, Director of Marketing

Grew Sales Opportunities by 10X

This company was struggling to turn deep expertise into a successful digital presence, relying on a brochure site that wasn’t driving leads. We defined their digital sales funnel, went beyond surface-level analytics into the metrics that matter, and built a robust website that is their primary driver of new opportunities today.

  • 10X increase in monthly sales opportunities
  • Clear conversion paths that leverage educational content
  • Deep business intelligence into site visitors and users

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"By working with Whittington Consulting, our investment has absolutely paid off. After a state of sales decline, we’re no longer treading water—our web visits are up 47% over the same period as last year, directly delivering our company huge gains." Brian Barry, President

Increased Website Leads by 4X

A lack of resources left this company with declining sales and a flatlined website. We dug deep to analyze their goals and then fully redesigned their site. We implemented HubSpot’s CRM to refine their sales process, deliver meaningful visitor information, and set them up for future success by training their team on how to fully utilize the platform. The results speak for themselves.

  • 4X increase in leads from their website
  • Fully functional sales funnel
  • Actionable sales intelligence: visitor, prospect, and lead data

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Ensure Your Website Is A Sales Tool

Redesigning your website for the right reasons means asking the right questions. Find out exactly you need to ask before you start your website redesign.

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This Inc. 5000 company needed a strategic website that reflected their national presence. We built Spinnaker Consulting Group’s redesigned website on HubSpot to help them generate and track new business and recruit new hires.


This beautiful website for Credo, an expert higher education consulting firm, features integration with HubSpot and Salesforce, and furthers Credo's lead generation and business development efforts.


What Does A Website Redesign Cost

Illustration of a website on a computer screenA well-designed and conversion-focused website will generate enough new business to pay for itself many times over, so the development expense is an investment in your future growth.

Most of our website redesign projects are built on a fixed cost basis, which typically fall in the range of $20,000 and $60,000. We believe you deserve transparency when it comes to pricing, so we take the time to break it all down for you. We’ll hold a pre-project strategy session with you, where we’ll talk through your requirements and price your redesign in sections, so you’ll know exactly what you’re paying for.

And to extend your peace of mind beyond the site launch, we offer ongoing hosting and maintenance with nightly backups, should you choose our ongoing maintenance package. Unlike many other agencies, the services we offer don’t stop there. We can partner with you on a digital inbound marketing strategy to drive traffic and leads to your new site, using search engine optimization (SEO), paid advertising and more.

Your Website Redesign Includes:

  • UX (user experience) audit with data-driven recommendations
  • Sitemap to evaluate your information architecture
  • Mobile-responsive build
  • User-friendly content management system (CMS)
  • Live & recorded training session for your site admins
  • (optional) HubSpot CRM set-up
Cover image: Complete Guide to Website Redesign Costs

How Much Should Your Company Pay For a New Website?

This comprehensive guide provides an unbiased review of key topics and gives actual cost numbers and factors to consider.

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Timeline & Process

What Should I Expect From Start to Finish?

A typical website redesign takes 3-6 months from start to finish. Our proven 5-step process, guided by our seasoned project manager, delivers the website you want and the results you need.


Project Kick-off

This critical phase sets the entire program up for success. It’s where we’ll define roles and responsibilities, set timelines and agree on goals. With a clearly defined roadmap in place, your website is guaranteed to delight. In our kick-off meeting:

  • Meet key team members
  • Understand stakeholder expectations
  • Set objectives and goals
  • Define technical requirements

Analysis & Research

We’ll use the input from your kick-off to perform a full evaluation, digging into your analytics, reviewing the competitive landscape and creating the framework of your site. This analysis will drive all of the strategic decisions we’ll make for your redesign.

  • Research your competitors
  • Analyze site structure and develop a sitemap
  • Review and interpret your site analytics
  • Research heatmaps of visitor movements and present findings

Site Design

Once your content is complete, we develop page mockups to define how all of the visual elements, from color palettes to fonts to iconography and imagery, will work together to best represent your brand and tell your story.

  • Design your homepage for desktop & mobile
  • Build out key interior pages
  • Each design phase includes: Initial presentation and revisions


We code your site in HubSpot’s CMS Hub or on WordPress,  user-friendly and industry-standard platforms, following the strategic direction set in our earlier phases. Our developers follow SEO and security best practices and ensure the site is fully mobile-responsive, then test it on major browsers and devices prior to launch.

  • Setup your content management system
  • Migrate your content into the site
  • Deliver an interactive test site for review and feedback
  • Test across common browsers and devices

Launch & Beyond

You made it—it’s time to go live! And once the site is launched, we’ll take care of the final details. The thoughtful hand-off of a project is just as important as the kick-off, and we take pride in delivering a cohesive experience from beginning to end.

  • Launch your new site
  • Hand off the site and train your team
  • Scope ongoing maintenance and support, if it makes sense for your needs


The Benefits of a Website Redesign


100% custom designs—never cookie-cutter


Scalable & trusted Wordpress or HubSpot CMS Hub


Easy for anyone to edit without needing to know code


Optimization for search, speed, mobile and today’s tech


Enhanced security, with SSL certs, 24/7 monitoring and nightly backups


Custom integration of CRM tools, marketing automation, chatbots and more


Reliable post-launch support, including hosting, maintenance and upgrades


A 30-day bug fix warranty


Clear, transparent and fair pricing

Ready to Redesign Your Website?

Schedule a meeting with an expert at Whittington Consulting