Topic Clusters: Another Fad or A Legit SEO Evolution?

HubSpot recently published an excellent study on topic clusters, the latest trend in content marketing. In it, they deem topic clusters “the next evolution of SEO.” Other articles have called [...]

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Posted on August 22, 2017
By Winston Chenery

4 Things Marketers Should Do Right Now to Start Fixing Sales and Marketing Alignment

Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about [...]

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Posted on June 22, 2017
By Winston Chenery

How to Fill Your Calendar with Sales Calls Using HubSpot Meetings

As a sales rep, you're constantly following up with the leads you get from your website. You're manually sending email after email trying to schedule a time to talk next steps.

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Posted on June 15, 2017
By Winston Chenery

Manufacturing Marketers Who Ignore Social Media Are Missing Out

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same [...]

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Posted on April 5, 2017
By Winston Chenery

Why Your Sales Team Isn't Closing Web Leads And What You Need to Do About It

Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They [...]

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Posted on March 17, 2017
By Winston Chenery

Your HubSpot-Salesforce Integration Questions Answered

We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce [...]

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Posted on February 22, 2017
By Winston Chenery

4 Key Components of A Proven Content Creation Process

If we tried to sum up past five years of marketing in a single keyword, it would be “content.”

You've probably heard that, right?

The Content Marketing Institute recently revealed that 88% of [...]

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Posted on November 22, 2016
By Winston Chenery

How to Improve the Writing Quality of Your Online Content

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.

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Posted on May 12, 2016
By Winston Chenery

The Most Important Form of Content Marketing Your Website is Probably Lacking

Is your company's content marketing strategy comprehensive?

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Posted on October 20, 2015
By Winston Chenery

How Does Lead Scoring Work? Setting up your First Lead Scoring Model

Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification.

If you flood your [...]

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Posted on February 12, 2015
By Winston Chenery
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