Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about [...]
As a sales rep, you're constantly following up with the leads you get from your website. You're manually sending email after email trying to schedule a time to talk next steps.
Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They [...]
We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce [...]
If we tried to sum up past five years of marketing in a single keyword, it would be “content.”
You've probably heard that, right?
The Content Marketing Institute recently revealed that 88% of [...]
If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.
Is your company's content marketing strategy comprehensive?
Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification.
If you flood your [...]