The big news of the week in internet marketing, in case you missed it, is that the Google Adwords Keyword Suggestion Tool is now showing actual search volume data. Specifically, the tool is showing the number of times keyphrases were searched the previous month and also the average search volume.

Many keyword research services, like Keyword Discovery and Wordtracker, collect search volume data from many search engines, but you must pay for these services.

So what does this mean for internet marketers and search engine advertisers? The Google Adwords Keyword Suggestion Tool was a great tool even before it provided actual search keyphrase data, but now why pay fees for a subscription service when you can get real numbers from Google?