One of the most common objections I hear when we recommend a blog is, "Rick, we don't have time to blog."
If I'm being honest, the real reason you can't find time to blog is because it's not a priority. It's probably not a priority because you're not aware of why you'd write 300-1,000 words or more for your website each week.
So let me explain.
Blog regularly, get more customers
Every single client that we've worked with this year has mentioned that search engine optimization is a priority. "We want our website to be on the first page," they say, like we can just snap our fingers (or write some code) and make it happen.
Truth is that it takes time to build good search engine rankings. The best way to get Google and other search engines to notice your website is to write about your products and services in a way that's helpful to prospective customers. If you have a website that answers your prospects' questions, then search engines will reward your website with good rankings.
Good search engine rankings means free website visitors. If your website could attract more qualified customers than a radio spot or Yellow Pages ad that costs thousands, wouldn't your website become a priority?
Here's a tip to get you started. Pick up your pen and write down a list of every question your prospective customers have asked you about your product or service lately. After about 10 minutes of thinking and writing, you'll have several questions.
These questions that you've just written will become your blog post titles. Each question will become the topic for a blog post. If you wrote ten questions, then you have topics for 10 blog posts. Set aside 20 minutes each week to answer one of the questions and post it to your website. If you can set aside more time, then tackle 2 questions per week. Invite people to comment and ask other questions.
After a few weeks, it'll be second nature to jot down questions as you field them from your customers. You'll have a never-ending stream of topics to write about.
Is answering your customers' questions a priority?
Hundreds, even thousands of potential customers are searching for answers and seeking to learn more about your company's products and services. They are looking for reasons to purchase, to overcome concerns, to find out if they are getting a fair price and so much more.
If your company website provides answers to those questions, you will actually attract new customers. Your job "selling" will become much easier, because prospects will already have answers to their questions, and they will trust your company. Go forth and write.
Looking for more reasons to justify writing a blog on your company website? Read 14 Reasons Why Your Business Should Start a Blog.