Holiday selling tip #1: Include best-selling items on your homepage

Unlike a grocery store that puts staples like milk and bread at the back of the store so you have to pass by all of the other foods, consider putting 3-8 of your store's best-selling items on the homepage. Show a small photo, the price with any savings or discount, and a link to see more information about the product. Make sure you link the product photos to the respective product detail pages as many customers will click your product photos.

Putting popular items on your web site's homepage will make the products easier to find and encourage customers to dig further into the site.

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About the Author

Rick Whittington

Rick Whittington is the founder and Principal at Whittington Consulting. He has over 15 years of experience in websites and online marketing. Rick shows clients how to turn their marketing challenges into opportunities that yield measurable results. If you'd like to get in touch with Rick, click here to get his contact information or connect on LinkedIn here.