Digital Marketing Insights

Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

Having worked on a ton of content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I've learned a lot about how to approach planning large ...

Whether you're looking for a job, seeking a promotion at work, running for political office, joining a civic group, owning a business or just being a neighbor, people are Googling your name. There's ...

I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.

Time and time again, I've seen that truly successful people (and companies) pay attention to the "little things." This post is about one of those little things -- specifically e-mail signatures.

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

When discussing PPC with prospective client, I often get the question of can I just "set it and forget it"? The "set it and forget it" method of pay per click management is when you would set up a ...

An article from Kevin Hillstrom called "Shopping Cart Abandonment" recently asked the question, "Is there anything wrong with a sixty percent shopping cart abandonment rate?"

Why in the world would you hire a design consultant to redesign your website? One of the blog readers recently sent me a question similar to this one, and I think it's worth a response.

My last article involved using Google Analytics to create a conversion funnel so you could measure drop-offs during the steps in checkout. With these statistics, you can track your checkout ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...

I've wanted to write some commentary on a few interesting issues that have come up recently in my work, so this will be the first in a series. Today's topic is email marketing and sanitizing your ...