In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at [...]
Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting [...]
If you're investing in a website for your company, there's a good chance that you want to use it to attract the attention of more potential customers.
For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a [...]
It’s almost that time of year when you review your marketing plans and set goals for next year. During that process, you’re probably going to look at what worked and what didn’t, and if you’re [...]
Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to [...]
I talked to a CEO last week. She had just hired us to handle her company's online marketing and needed to firm up some details.
In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research.
This change in access (and [...]
Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential [...]
More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for [...]