Topic: Content

B2B content marketing has always been more than filling an editorial calendar. When you sell a complex product or service, buyers may need to understand the problem, compare approaches, build ...

Technology firms in growth mode are always looking for ways to turn early momentum into long-term success. A practical B2B content marketing strategy does that by helping the right buying committee ...

Premium content (like whitepapers) can still earn attention and generate B2B leads, but only when the content is useful enough to justify the reader's time and information. A whitepaper should not be ...

Content creation is a huge time commitment for small marketing teams. For a small marketing team, finding time to publish is hard enough. What is even harder is deciding which content deserves more ...

When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? ...

Back in 2012, we bought HubSpot after a renewed interest in content marketing for our agency. We were doing some content marketing for clients, and they were seeing the benefit, and I didn’t want us ...

Back in the early days of SEO, it was common to crank out dozens of thin articles packed with every possible keyword, all in an attempt to game search engines and drive more traffic to a client’s ...

Building a content marketing strategy takes time, budget, and attention from people who understand your customers. The right investment depends on your goals, the complexity of your offering, the ...

Content marketing should not be a "side project" for your business for the moments when the marketing team has spare time. It is one of the ways B2B companies earn attention, help buyers make sense ...

Most companies publish content consistently and still wonder why their website doesn't generate leads. The problem usually isn't effort. It's direction. Your buyers are searching for answers at every ...

As the marketing director at your company, you know your website is a critical asset. But is its content pulling its weight? To truly succeed online, your website content needs to do three things ...

Search engine optimization (SEO) has long been the cornerstone of digital marketing strategies, including our own. But as AI technology continues to evolve, there's a growing concern in the digital ...

The senior living industry is growing rapidly as the aging population seeks comfortable and supportive communities to spend their retirement years. To attract and retain residents, senior living ...

A high-quality, frequently updated blog catches more than just the eye of Google. In fact, the purpose behind blogging on your company website is more than SEO. Effective blogging campaigns attract ...

Your B2B website might not be at the forefront of your mind when it comes to your marketing, branding, and outreach strategy. However, it has the power to either make or break your business. It ...

Because your prospective customers are researching options online, content is king, and SEO-driven content reigns supreme. But with the volume of content creation required to meet marketing demands, ...

You’ve all heard of ChatGPT but the real question is: how do I use this AI tool as a marketer?

It’s almost that time of year when you review your marketing strategy, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re ...

Is your current lead generation strategy meeting–or exceeding–your marketing and sales goals? If your answer was no, read on. An audit of your buyer personas can help solve three common lead ...

Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful ...

Inbound marketing is rapidly becoming a must for companies that want to find customers through their websites. The concept of interruptive advertisements are quickly losing favor and being set aside ...

When you need to make a big or small purchase, you generally move through multiple stages known as the buyer journey before making a final decision on the product or service you seek. You first find ...

B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts ...

Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

If we tried to sum up past five years of marketing in a single keyword, it would be “content.” You've probably heard that, right? The Content Marketing Institute recently revealed that 88% of ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After all, ...

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.