7 Ways to Drive Quality Traffic to Your Website

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website. However, increasing your website traffic is not rocket science and doesn’t have [...]

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Posted on June 7, 2017
By Rick Whittington

6 Marketing Activities for Small Business and Mid-Market Companies

It’s almost that time of year when you review your marketing results, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re [...]

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Posted on May 31, 2017
By Rick Whittington

How Much Time Does It Take to Implement a Content Marketing Strategy?

If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one [...]

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Posted on May 11, 2017
By Rick Whittington

5 Content Marketing Statistics Your Boss Needs to Know Today

Content marketing and inbound marketing have been making headlines for several years now, and for good reason. Your customers’ behavior has changed dramatically, and it only makes sense that [...]

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Posted on March 2, 2017
By Rick Whittington

4 Key Components of A Proven Content Creation Process

If we tried to sum up past five years of marketing in a single keyword, it would be “content.”

You've probably heard that, right?

The Content Marketing Institute recently revealed that 88% of [...]

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Posted on November 22, 2016
By Winston Chenery

How Much Existing Site Content Should You Use in a Website Redesign?

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content.

You may want to keep it all and just bring it over to your new site [...]

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Posted on November 15, 2016
By Rick Whittington

Should You Start a B2B Podcast for Your Business?

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After [...]

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Posted on October 19, 2016
By Sarah Greesonbach

5 Types of B2B Lead Magnets That Make for High-Performance Content Marketing

Effective B2B marketers don’t settle for trendy, flashy, or random content efforts -- they carefully identify the ones that work, and they use them to drive engagement through the company websites.

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Posted on October 5, 2016
By Rick Whittington

6 Marketers You Need to Follow From #CMWorld2016

To stay at the top of our craft, those of us in charge of marketing companies read blogs, watch videos, and think about marketing almost nonstop. It’s a passion!

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Posted on September 28, 2016
By Sarah Greesonbach

How Should You Respond to Inbound Marketing Leads From Your Blog?

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads [...]

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Posted on August 25, 2016
By Rick Whittington
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