Topic: Content (2)

When you run a business, it’s hard not to learn everything you can about every topic related to running your company. You have your hands in development, sales, and even marketing. So as each ...

In advertising, brand is everything.

Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from.

When you think about ways to deliver your expertise to potential customers, speaking engagements certainly come to mind as an effective technique. But speaking can be time consuming and costly.

Back in 2012, we bought HubSpot after a renewed interest in content marketing for our agency. We were doing some for clients, and they were seeing the benefit, and I didn’t want us to be left out.

Content marketing -- or the use of written content such as blogs, white papers, e-mail newsletters, and more -- helps draw customers to your company website and convert new leads in an inbound, ...

You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they're looking to form solution sets -- ...

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use content ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...

When you search the internet, do you feel like there's a sea of website content to browse? Your customers feel the same way. So how does your website get noticed? Take advantage of these five website ...

Did you know that only 44 percent of B2B marketers who publish original content have a documented strategy in place?

Honesty is fundamental to advertising, marketing and sales, but very few businesses are willing to be insanely honest; so honest that it's a little bit (or a lot) uncomfortable.

I know that you spend significant resources fueling your company's marketing needs. Writing social media posts, blog posts, emails, white papers and more can be incredibly time consuming, even ...

This week we’d like to introduce you to John Howard-Smith of Savvy Rest. John will be kicking off our Real Talk with Marketing Leaders series, an every-once-in-a-while look into the successes and ...

There are more than 6 billion people in the world, and each of them has their own interests, regional differences, and buying patterns.

Premium content offers make up a vital cornerstone of effective inbound marketing strategy. Blog posts and social media draw your customer’s attention. Premium content offers (or white papers, for ...

We know a blog post title should be around 55 characters and that the first three words and the last three words are the most important. But when companies start writing blog posts, there’s a lot of ...

We’ve looked at five compelling reasons to consider medical practice content marketing as a way to capture patient interest and drive more referrals and traffic to your website.

When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? ...

It’s common knowledge that the field of medicine has gone through incredible advancements in the last 15 years. But that’s why it’s so surprising to find out that, despite significant advances to ...

As more companies look to inbound marketing to build website traffic, generate leads, and convert customers, the number of articles written about this topic has exploded. And with an explosion of ...

Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications.

B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you ...

Articles that educate the reader on different types of blog posts are very popular. Content experts from Problogger to HubSpot have shared comprehensive outlines of posts you can use to keep your ...

Today's blog is a guest post written by Anne Janzer, author of the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. You can read her bio at the end of the article.

Technology firms in growth mode are always seeking out new ways leverage their initial growth for long-term success. But the most effective way to generate qualified leads and close sales with a ...

If you look at a list of the most popular websites in the world, the vast majority of them are community-driven sites where visitors share content and participate in some kind of discussion or ...

The moment your target customer realizes his need for your product, he begins a three-stage buyer’s journey. First, he’ll experience the awareness stage, in which he is aware that there is a problem ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company ...