Topic: Content (3)

The moment your target customer realizes his need for your product, he begins a three-stage buyer’s journey. First, he’ll experience the awareness stage, in which he is aware that there is a problem ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company ...

We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.

When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many ...

Many companies find it difficult to write content for their websites. If that's you, watch this video on how to write your website content for successful customer interactions.

Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective.

With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos. Unfortunately, many businesses ...

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...

At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for. Last week, we looked into one client’s recent website ...

Helping prospective customers learn about solutions that fit their needs and ultimately your solution involves a lot of moving pieces. Targeted social media updates, blog posts, email campaigns and ...

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

Earlier this year, representatives from McKinsey and Company presented compelling information about the power of brands. At a roundtable event, they explained how their report found a disconnect ...

The "blog" has long been a tool for individuals on the Internet to share their thoughts on a particular topic with the millions of other people online. Maybe you -- like I used to -- think that blogs ...

Would it surprise you to know that the most important, most relevant blog post on your entire website might never get read? In the world of content marketing, your blog post headline acts as a ...

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them faster, 24/7? You’d probably think I ...

One of the most challenging aspects of the content marketing process is brainstorming ideas for relevant keywords and topics that will appeal to B2B buyers. Reader engagement and high quality ...

Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities without ...

Where were you when Google shook up 2013 with its "Hummingbird" update? You may soon find it’s an important date to remember as it heralded a time when genuine content skyrocketed in search engine ...

The web has changed the way we do business. The power has been taken from the company (where the sales person used to be the "gatekeeper" of information), and put it squarely in the hands of the ...

Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...

Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...

Online media offers an amazing resource to anyone with an internet connection -- countless articles, interviews, and reports, all waiting for you to click through and read. But when you have so many ...

Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...

It's no secret, we're big fans of blogging. Business blogging has plenty of benefits, from attracting and engaging potential customers, to shaping a brand identity, to increasing visitors from search ...

In today’s competitive information age, you’re only as informed and up to date as your news sources. So when you login to LinkedIn or load your RSS reader to check the morning’s news, how can you be ...

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...