Topic: Content (4)

The Content Marketing Institute recently released the results of a B2B content marketing survey that revealed more and more midsize B2B companies are jumping into the world of content marketing. But ...

One of the challenges we hear from companies who are just starting to blog is not only struggling with what topics to blog about, but also a hesitancy that by blogging they'll be sharing too much, or ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

One of the most common hurdles companies tell us they face when starting a blog, along with finding enough time, is figuring out what subjects to write about. Determining blog topics shouldn't be ...

Just like Family Feud, you may think you know what “our survey says,” but you could be totally wrong about keywords. On the game show Family Feud, host Steve Harvey asks contestants to provide the ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Thousands of B2B companies like yours attend trade shows every year, and while your presence is a valuable marketing tool, you can’t forget supporting marketing assets. I’m not referring to a ...

Content marketing has taken the business world by storm over the last three years, and rightfully so: in today's ad-blind world, meaningful and relevant content delivered strategically is one of the ...

"Beware of Ceaser! He's a floor salesman and he's very pushy and rude. My sister and I went in to look at living room furniture and he approached us and the first thing he asked was 'Are you buying ...

B2B sales is a completely different animal than it was just ten years ago. We now live in a world where information is at the fingertips of everyone all the time. Your prospects know more about your ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...

Back in the “bad old days” of search engine optimization (SEO), so-called experts could churn out fifty articles a day stuffed to the gills with every imaginable keyword designed to flag down the ...

We get this this question all the time: Is there an ideal length for website content? My honest answer is, “Absolutely not.” A common question that comes up is how to write content for a website. So, ...

You're always busy planning ways to improve your website. You've got write better website content on that to do list. You know your website needs to be easy to read, easy to understand, and easy to ...

Stumped by what your next blog post should be about? Struggling to find the right way to write about a new product or service? Thinking of and writing new website content can be tough; but, you don't ...