Topic: Inbound Marketing

Voice search is reshaping how people find information online. According to recent studies, 58% of consumers have used voice search to find local business information, and that number continues to ...

Picture this: you’ve crafted the perfect email, packed with valuable insights, tailored content, and an enticing call-to-action. You hit "send," only to realize most of your audience will never see ...

Search engine optimization (SEO) has long been the cornerstone of digital marketing strategies, including our own. But as AI technology continues to evolve, there's a growing concern in the digital ...

Among the many digital marketing tactics available, audience targeting in paid search stands out as an essential tool for ensuring that your ads reach the right prospects at the right time. By ...

Staying ahead of the digital marketing curve is essential. Technology constantly changes, and marketers are constantly seeking innovative ways to enhance their campaigns, boost engagement, and ...

In digital marketing, it's crucial to stay ahead of the curve. One powerful tool that can help you achieve marketing excellence is HubSpot. This all-in-one marketing platform offers an array of ...

The senior living industry is growing rapidly as the aging population seeks comfortable and supportive communities to spend their retirement years. To attract and retain residents, senior living ...

HubSpot is a powerhouse in the world of marketing, sales and customer relationship management, but did you know that it hides a treasure trove of features beyond the obvious ones? As a long-time ...

A high-quality, frequently updated blog catches more than just the eye of Google. In fact, the purpose behind blogging on your company website is more than SEO. Effective blogging campaigns attract ...

Ever get that nagging feeling your digital sales and marketing aren't quite hitting the sweet spot? Or maybe there's a suspicion you're always a step behind the new tech trends?

Inbound marketing campaigns have become a popular and effective way for businesses to reach their target audience and increase sales opportunities. However, an inbound marketing campaign can still ...

Your company may have a WordPress site that you’re happy with. Why make changes when you don’t need to?

In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...

Is your current lead generation strategy meeting–or exceeding–your marketing and sales goals? If your answer was no, read on. An audit of your buyer personas can help solve three common lead ...

Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful ...

If your company is like most, you're looking for ways for your website to work harder for you. As you think about gaining leverage in your lead generation efforts, we've identified three B2B lead ...

Inbound marketing is rapidly becoming a must for companies that want to find customers through their websites. The concept of interruptive advertisements are quickly losing favor and being set aside ...

Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...

Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...

Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that ...

When you need to make a big or small purchase, you generally move through multiple stages known as the buyer journey before making a final decision on the product or service you seek. You first find ...

If you're like many businesses, one of your biggest challenges is figuring out how to generate more leads from your website. Proper lead generation and understanding how to track website leads are ...

B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts ...

Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...

Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, ...

For small businesses, non-profits, and other lean industries, marketing is not often given the proper budget nor time allocation in order to maximize results. Marketers for these types of ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.

Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is, "absolutely.” Over the years, WordPress ...

Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about driving ...